ИF is a 28 year old rapper from Gladwin, Michigan who started out in 2010 with his debut mixtape Moments. 4 years later, he signed to Capitol Records & made his full-length debut the following year with Mansion. This was followed up in 2016 with Therapy Session, but it wouldn’t be until 2017 where ИF would finally achieve mainstream success with Perception. He’s been laying low since then but now, he’s returning with his 4th full-length album.
It all kicks off with the title track, where ИF rambles about his newfound fame over an apocalyptic trap beat. The next song “Leave Me Alone” talks about his mental heath over an orchestral instrumental while the track “Change” simplistically talks about just that over a minimalist trap beat. The track “My Stress” pretty much sees him whining over a moody trap beat while the song “Nate” looks back on his younger self over a bland beat.
The next track is a pointlessly extended version of the closer while the song “Returns” hilariously tries to get confrontational over a dark beat. The track “When I Grow Up” talks about hip hop being his #1 passion over some plinky keys & strings while “Only” is a sappy love tune heavy revolving around the Sasha Sloan song with the same name.
The track “Let Me Go” moans about someone who won’t accept him over a nocturnal beat & after the interlude, the track “Hate Myself” talks about depression over some militant drums with a piano in the background. The song “I Miss the Days” reflects on his childhood over some keyboards while the track “No Excuses” is another attempt at being edgy with a generic trap beat.
The song “Like This” talks about going through the motions over an atmospheric beat while the track “Options” talks about how he has to make it over an eerily dime a dozen trap beat. The song “WHY?” is pretty much the same as the opener while the track “Thinking” gets reflective over a cavernous trap beat.
The song “Trauma” cries about someone who won’t love him back over a bare piano instrumental & then the torture finally ends with “Time”, which pays tribute to ИF’s wife over a nondescript beat.
There’s not much else for me to say beyond that, this was truly a painful listening experience. It sounds a bit more passionate than his previous work but the lyrics are cornier than ever, the production is uneventful, it’s 1-dimensional & it REALLY did not need to be 80 minutes long.