This is the sophomore full-length album from New Jersey rapper & singer Coi Leray. Growing up as the younger brother of Sosshouse Records signee Chavo & the daughter of Benzino, she began to carve a path of her own with her debut mixtape Everythingcoz along with her first 2 EPs Everythingcoz 2 & Now or Never even though they were mediocre to me personally. She then signed to Uptown Records last spring after being relaunched by Republic Records & put out her major label debut Trendsetter not too long after which had a few of her strongest tracks yet, but the bad mostly outweighed the good. But only a month after her brother dropped the final installment of the Chavo’s World trilogy, I went into Coi expecting a more personal effort obviously given the title & was hoping I’d like it more than the last album considering “Self Love” off the Spider-Man: Across the Spider-Verse soundtrack could be my favorite song of hers yet.
The opener “Bitch Girl” heavily samples “Rich Girl” by Hall & Oates so Coi can spit some average braggadocio on top of it whereas “Bops” has to easily by my favorite single that was released of the 5 that we got having more of a snap influence to it that I actually think is pretty interesting dedicating it to all her haters out there. David Guetta flipping “Pump Up the Jam” by Technotronic on “Make My Day” is kind of tacky even though I don’t mind the party-filled lyrics at all, but then “Players” is an ode to all the female hustlers sampling “The Message” by Grandmaster Flash & the Furious 5 that I’m a little 50/50 towards honestly.
“My Body” was easily the worst possible choice for a single from the tedious sample of “It’s My Party” by Lesley Gore to the half-baked songwriting & even the chorus having a cringey twist to the hook of “Pity Party” by Melanie Martinez, but then “Get Loud” co-produced by Tom Levesque of Vanguard Music Group reveals itself as a redundant successor to the Jennifer Lopez joint “Let’s Get Loud”. The quirky trap beat on “Phuck It” stands out to me although I can’t really say the same about the raunchy lyrics leading into “Spend It” featuring Saucy Santana giving off a dancier vibe talking about blowing money.
Meanwhile, “Don’t Chat Me Up” has the best feature on the album in the form of Giggs’ verse at the halfway point over a funky bass-line & hi-hats as he & Coi tell their lovers to give them exactly what they want & “On My Way” changes it up stylistically with a moody R&B ballad talking about pulling up on her mans. “Run It Up” gives off a more atmospheric approach calling herself an angel during the day & a demon at night while London on da Track cooks up the strongest instrumental of the bunch on “No Angels” featuring Lola Brooke catching licks.
“Man’s World” returns to the old school samples once again except this time “It’s a Man’s Man’s Man’s World” by the late James Brown is being flipped calling out someone for breaking her heart while the song “Black Rose” goes full-blown rap rock talking about taking this shit back. The penultimate track “Radioactive” featuring Skillibeng has a more stripped back sound to it with both of them describe a passionately strong love until “Come & Go” spaciously asks to give her flowers while she’s still here to smell them all.
Beyond that, I went into Coi hoping that she would bring the same energy that she brought onto Metro Boomin’s soundtrack debut earlier this month & came away from it liking it even less than I did than the offering she gave us over a year ago. Now that doesn’t mean I’m discrediting her talent or saying she can’t be a captivating performer. She’s proven she can that in the past. It’s that my biggest issue with her music lies within the production department.
Score: 1.5/5
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