This is the 3rd full-length LP from Atlanta, Georgia rapper iam3hard. Coming up in 2023 off his first couple of extended plays Down 2 Win & The Bandlab Beast, his 3rd EP Dissimilar Prevalence produced by Whyceg succeeding his full-length debut The Bandlab Bandit has become his most celebrated work & the sophomore effort WDF 3HARD followed a couple months later. Before I Sign & Willing to Die For both resulted in 3hard signing to Cegular Records, making his debut for the Sony Music imprint by going 3x Harder.
“Limo Tint” made for a decent intro talking about always making hits whenever he pops out of the penthouse whereas “Hit Hard” produced by SOULJASPIRITS & Whyceg explaining his preference for using Russian Cream Backwoods rolling papers. “Quit My Job” talks about putting bullets in the houses of anybody speaking ill of his crew just before the plugg-influenced “Slave Whippin’” flexes his cheese & he ain’t referring to the kind used to make fettuccine.
Instrumentally, things take a cloudier turn during “Purple Kool Aid” talking about knocking the toupee off Trump’s head and stilling lean in front of his niece & nephew while “Save da Trench” dark off a dark plugg vibe confessing he signed his deal in the middle of the streets. “Goku” talks about doing a muhfucka like the ドラゴンボール protagonist himself leading into “All Hats” cautioning of him flattening those who try him.
“Chowder” featuring 2sdxrt3all references the main character of the Discovery Global owned Cartoon Network series of the same name in regards to the color of the drank in their cups while “We Dem Ones” talks about his squad being the chosen few & smashing someone who ain’t paying dues. “Glockstar” talks about possibly going out getting chased by the cops like a NASCAR race while “Gnarly” suggests being so real that he has a heart made of emeralds.
The song “2025” starts off 3x Harder’s final moments with a nocturnal plugg beat talking about having the block on lockdown barring anybody from trying to buy it off him while “On Rocks” warns those wanting to run up on his squad that they carry Glocks beside them & will put ‘em 6 feet in the ground if they test ‘em. “Fear God” finishes up 3hard’s debut for Cegular by talking about he ain’t scared of anything unless it’s the higher power above, cherishing the smaller things lately.
Until this point, I’ve considered Dissimilar Prevalence to be the dare plugg gangsta rapper’s most prominent entry of iam3hard’s entire discography & his Cegular Records debut 3x Harder hits a lot heavier than everything else I’ve heard from him previously. The production mostly handled by Whyceg & SOULJASPIRITS feels like a major upgrade compared to 3hard’s earlier albums, the latter of whom makes himself comfortable besides Babystaydown & Pradabagshawty in shaping the local plugg label into something special.
Score: 4/5
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