This is the 22nd studio LP from Long Beach, California emcee, songwriter, media personality, actor, entrepreneur, record executive & WWE Hall of Famer Snoop Dogg. His 1993 debut Doggystyle produced his mentor Dr. Dre is widely regarded as a west coast essential, but his output since has been hit or miss whether it be Tha Last Meal & Tha Blue Carpet Treatment almost reaching the same caliber of his debut or Da Game is to be Sold, Not to be Told & Bible of Love falling flat on their faces. He purchased Death Row Records from MNRK Music Group days ahead of the Super Bowl LVI halftime performance hence why he’s been B.o.D.R. (Bacc on Death Row) since. Missionary drew mixed reception because of some delusional fans expecting it to be another Doggystyle, coming off Iz It a Crime? to drop 10 ‘Til Midnight.
“Step” produced by Swizz Beatz kicks things off on a funky note looking to shut down every party he pulls up to whereas “Lied 2 U” goes for a melodic vibe thanks to Pharrell singing about an unfaithful man. “Slid Off” gets back on his gangsta shit for a self-produced lead single & after the “Daddy Rich” interlude, “Stop Counting My Poccets” works in a summery west coast instrumental from Nottz to talk about having $100M in his bank account.
As for “O.G. to B.G.”, we have Uncle Snoop giving the world some game over a g-funk beat leading into “Dogg Wattup Doe?” featuring Peezy joins forces so the 2 can represent the 313 instrumentally fusing elements of cloud rap & jazz rap. “Leave That Dogg Alone” gets the 2nd half going carrying over the cloudiness talking about peasants trying to knock down King Kong while “Pop My Shit” featuring Trinidad Jame$ teams up for a decent gangsta rap joint with a trunk-knocking Young Fyre beat.
“17 Rules” brings back the feel good atmosphere talking about a homie who done lost his mind while “Bread Under the Bed” jumps over a Rick Rock instrumental to tell us where he keeps his money. “No Ticcet Needed” smoothens things out courtesy of both Soopafly & Erick Sermon looking to have a good time but once “Long Beachin’” shouts out the city that made Snoop who he is, “Q.T.S.A.M.Y.A.H.” featuring October London soulfully ends with both of them clarifying that you gotta earn respect & the crown if anyone wants either of them.
There are a couple singles teased for 10 ‘Til Midnight that didn’t make the final version of it & I wanted to still go over them because I thought they were worth mentioning. “High Life” featuring Tha Twinz & Young Sagg was my favorite of the 2 although I would’ve liked it a lot more minus Young Sagg’s verse, continuing to put it down for the LBC decades later. “Heart in Need of a Hug”on the contrary has potential to become amongst the worst songs dude has ever made, which is more embarrassing of an R&B attempt than “Lied 2 U”.
B.o.D.R. (Bacc on Death Row) & Iz it a Crime? both reminded us that Snoop Dogg doesn’t need new tricks on songs breathing new life into vintage g-funk grooves so if you enjoyed those albums like I did, you’re kinda already know what you’re getting yourself into with 10 ‘Til Midnight. It’s admirably shorter than its predecessor last spring & there’s more consistency within the production than his last one, although hearing him over different sounds from beatsmiths he hasn’t worked with yet would be refreshing.
Score: 3.5/5
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