
Here we have the 21st studio LP from Long Beach emcee, songwriter, media personality, actor, entrepreneur, record executive & WWE Hall of Famer Snoop Dogg. His 1993 debut Doggystyle produced his mentor Dr. Dre is widely regarded as a west coast essential, but his output since has been hit or miss whether it be Tha Last Meal & Tha Blue Carpet Treatment almost reaching the same caliber of his debut or Da Game is to be Sold, Not to be Told & Bible of Love falling flat on their faces. He purchased Death Row Records from MNRK Music Group days ahead of the Super Bowl LVI halftime person hence why he’s B.o.D.R. (Bacc on Death Row) since. Missionary last winter drew mixed reception because of some delusional fans expecting it to be another Doggystyle, coming off the Altar Call compilation to ask Iz It a Crime?.
After the intro, the title track featuring October London on the hook samples “Is It a Crime?” by Sade asking how many out there are still living by the code whereas “Joy” crosses over soul & boom bap to talk about it being that time for him to fuck up the streets making a feast out of the crumbs he was given. “Unsung Heroes” works in some cool organ melodies responding to people criticizing him for his half hour DJ Snoopadelic set at the Crypto Ball in January when even I myself found that odd due to the video he shared on Instagram in 2017, but then “Sophisticated Crippin’” sampling Marvin Gaye courtesy of DJ Battlecat talking about his 3+ decade legacy.
“Can’t Wait” featuring LaRussell finds the pair linking up so they can get shit poppin’ together over a g-funk instrumental from Nottz just before “Can’t Get Enough” featuring Jane Handcock cooks up a smooth R&B & west coast hip hop duet portraying 2 lovers who’re quite obsessed with being in each other’s company. “Keep It Moving” brings the g-funk vibes back in the fold thanks to Rick Rock talking about never stop pushin’ leading into “Just the Way It Iz” featuring Wiz Khalifa teaming up on top of a moody Soopafly beat to not change shit in their lives.
Akeem Ali easily delivers the worst feature on the entire album during “You Want My All” kinda sounding like a Lil Wayne knockoff when I’m sure Uncle Snoop could’ve easily got Weezy himself on there if he wanted to while Charlie Bereal takes a shot at g-funk behind the boards on “What’s Hattnin’?” giving a shoutout to everyone who’s been with Tha Doggfather from the very jump. “Spot” reunites with Pharrell for a pop rap joint reminiscent of “Beautiful”or “Perfect” with a modern twist & “ShutYoBitchAssUp” disses Suge Knight.
“Cold Summer” switches it up with a synth-pop cut & the vocal performances predominantly sung by it’s own producer mR. pOrTeR formerly of D12 while “Snoop Will Make You Dance” returns to a g-funk direction for a good old fashioned west coast party anthem. “Life’s Journey” feels like a bit of a response to his daughter Chocc fresh off dropping her debut EP Journals to Johnny last winter & becoming a mother a few months ago while “Me N O.G. Snoop” featuring Sexyy Red still remaining one of the most polarizing, controversial & popular artists in hip hop today talks about their ties to the Crips & the Bloods respectively.
Getting the final leg of Iz It a Crime? started, “Let Me Love You” heads for a bit of a delicate boom bap approach instrumentally for a tribute to his wife of almost 3 decades Shante Taylor while “West Up” slides through with a g-funk love letter to the west coast asking why the fuck should he retire when the west justifiably dominated the previous year. “My Friend” featuring mR. pOrTeR unites both of them for a passionate remembrance of Snoop’s cousin Darryl Daniel passing away 10 months ago & “Live Life” ends by talking about his only advice being to love yourself getting what’s yours.
Uncle Snoop here’s trying to understand if it’s a felony for him to do the things he’s done, to take care of people, to love them & to be there for them due some of the things that he’s done & becoming speculation. My response to those questions is absolutely not, although many including myself found it hypocritical for him to post said IG video 8 years ago with the “Lavender 2” music video literally months later only to do that Crypto Ball DJ set. Iz It a Crime? top to bottom however feels reminiscent of B.o.D.R. (Bacc on Death Row) due to the way both albums feel heavily inspired by the older days in career from gangsta rap to boom bap, g-funk & pop rap.
Score: 3.5/5
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Snoop Dogg is a Long Beach, California icon that really doesn’t need a proper introduction at this point. We all should know by now that he solidified himself as such with his heavy contributions to his mentor Dr. Dre’s seminal 1992 solo debut The Chronic along with his own equally groundbreaking debut album Doggystyle the following year. Then came the infamous murder charges Snoop faced in the mid-90s, of which he was later acquitted of. He would then come back with his sophomore album Tha Doggfather, but would leave Death Row Records not too long after it came out & would go on to release a trilogy of albums with No Limit Records. My personal favorite of them being Tha Last Meal. When his time with the tank came to an end, Snoop would form his own label Doggystyle Records & would go hopping to one major distributor after another to release 11 more albums. This includes an album under a joint venture with Priority Records/Capitol Records, a trilogy with Geffen Records (the first of which being in association with Star Trak Entertainment), 2 albums with just Priority themselves, a reggae album with his wife’s imprint Boss Lady Entertainment in conjunction with Mad Decent/VICE Music/RCA Records in 2013 & a synth-funk album with i am OTHER Entertainment/Columbia Records in 2015 produced by longtime collaborators The Neptunes. However since 2017, he’s mostly been rebuilding his Doggystyle label with the independent powerhouse EMPIRE Distribution backing him up with the exception of a gospel album being released by RCA Records last March. And with the recent addition to the Hollywood Walk of Fame, the WWE Hall of Famer is celebrating with his 17th full-length album.