Jordan Ward is a 29 year old singer/songwriter & dancer from St. Louis, Missouri introducing himself in 2017 off his debut EP A Peak at the Summit, signing to ARTium Recordings & Interscope Records for his debut mixtape Valley Hopefuls as well as another extended play called Remain Calm. His debut album Forward elevated himself beyond his earlier material capturing his potential in the styles of contemporary & alternative R&B, ending the 1st month of 2026 with a sophomore effort.
“Stranger” singing about feeling like a newcomer in his own life with a rush of strings behind him whereas “Smokin’ Potna” featuring SAILORR finds the 2 linking up over a groovier instrumental for a soothing weed smoker’s ode. “High Functioning” sings about how robust he’s coming across being high at the function taking a funkier approach to the beat & after the “BWD” interlude, “Ross Fit” keeps the groovy vibes rolling confessing he has way too much motion.
Things go for more stripped back approach instrumentally during “Noisy Neighbors” praying that his landlord does him right & all of us having our own internal struggles while “Change of Scenery” sings about feeling inspired again over more acoustics suggesting a landscape switch up would mean everything to him. “Juicy” reaches the halfway point advising this woman to forget him since he doesn’t have to be her favorite while “Themselves” sings about turning your passion into your hustle.
“Take-Out” feels like 97 second interlude yearning in the midst of ordering food to go that he’ll return home to his lover some day when he’s touring but after “Til Then” takes a more significantly personal approach to his songwriting singing about saving it all & breaking the cycle, the final single “Champion Sound” dedicates itself to Jordan’s mother calling her a warrior & asking if she’s been cheering him on already after all the success he’s been seeing.
The piano-driven “Y” tells his partner who seeks reassurance that she’ll come with him for the next run of shows praying he’ll find her again if there’s more to this life we all live while “Cutti” featuring Smino finds the pair coming together for a 2-parter combining elements of trap as well as R&B & pop rap. “Carsex” featuring TiaCorine finishes Backward with another track stylistically similar to the previous one advising his lover impatiently desiring to sleep with him in his ride to slow things down due to him touring.
Tyler, The Creator co-signing Jordan Ward prior to Forward coming was what made me a fan of his music Backward continues where the predecessor left off exploring the darker sides of his fame whilst channeling some of music’s most celebrated greats from the late Donny Hathaway to Bob Marley & Joni Mitchell throughout his songwriting. The production’s a bit funkier than Jordan’s debut was a few years earlier assuringly tackling subjects like growth, nostalgia & self-discovery.
Score: 3.5/5
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