
This is the 18th full-length album from Long Beach icon & WWE Hall of Famer Snoop Dogg. His 1993 debut Doggystyle is widely regarded as a west coast essential, but his output since has been hit or miss whether it be Tha Last Meal & Tha Blue Carpet Treatment almost reaching the same caliber of his debut or Da Game is to be Sold, Not to be Told & Bible of Love falling flat on their faces. Uncle Snoop’s previous outing I Wanna Thank Me came out a couple summers ago & that was a decent listen but after dropping a small handful of singles throughout last year, it’s only right for one of hip hop’s notorious tokers to take listeners From tha Streets 2 tha Suites on stoners’ favorite holiday.
“CEO” jumps on a hyphy beat from Rick Rock as he shows off his longevity in the rap fame while the next song “Roaches in My Ashtray” returns to his g-funk roots with lyrics about getting high of course. “Gang Signs” taps in Mozzy to reminisce on their life as Bloods & Crips respectively over a spacious, bass-heavy instrumental prior to “Talk Dat Shit to Me” responding to Eminem’s jab on “Zeus” as he goes back on the g-funk tip with the help of DJ Battlecat.
As for “Sittin’ on Blades”, we dive into boom bap territory is as Snoop is singing from beginning to end with heavy talk-box usage à la Roger Troutman while “Say It Witcha Booty” is an awkward attempt at making a strip club theme. Larry June appears on “Get Your Bread Up” for a Bay Area-influence money anthem & Tha Eastsidaz make an unexpected return on “Fetty in the Bag” to talk about being amplified over some synths & hand-claps.
“Look Around” produced by Nottz gets taken straight from Tha Blue Carpet Treatment Mixtape back in 2006 & it still sounds as gangsta as it did 15 years ago when the world had initially heard it for the very 1st time until the closer “Left My Weed” featuring Devin the Dude comes off as a more seductive cut that I find myself reluctant towards in terms of it finishing the celebratory 4/20 offering.
Regardless of some older cuts making it feel more like a mixtape due to their resurging presence, this has gotta be the best Snoop Dogg album I’ve heard since Coolaid. I like the fact that he didn’t overload it like he did on I Wanna Thank Me & how it primarily takes listeners back to the g-funk sounds that skyrocketed him from an up-&-comer signing with Tha Row to the entrepreneur he has become in light of his 50th birthday in 6 months.
Score: 3.5/5
Snoop Dogg is a Long Beach, California icon that really doesn’t need a proper introduction at this point. We all should know by now that he solidified himself as such with his heavy contributions to his mentor Dr. Dre’s seminal 1992 solo debut The Chronic along with his own equally groundbreaking debut album Doggystyle the following year. Then came the infamous murder charges Snoop faced in the mid-90s, of which he was later acquitted of. He would then come back with his sophomore album Tha Doggfather, but would leave Death Row Records not too long after it came out & would go on to release a trilogy of albums with No Limit Records. My personal favorite of them being Tha Last Meal. When his time with the tank came to an end, Snoop would form his own label Doggystyle Records & would go hopping to one major distributor after another to release 11 more albums. This includes an album under a joint venture with Priority Records/Capitol Records, a trilogy with Geffen Records (the first of which being in association with Star Trak Entertainment), 2 albums with just Priority themselves, a reggae album with his wife’s imprint Boss Lady Entertainment in conjunction with Mad Decent/VICE Music/RCA Records in 2013 & a synth-funk album with i am OTHER Entertainment/Columbia Records in 2015 produced by longtime collaborators The Neptunes. However since 2017, he’s mostly been rebuilding his Doggystyle label with the independent powerhouse EMPIRE Distribution backing him up with the exception of a gospel album being released by RCA Records last March. And with the recent addition to the Hollywood Walk of Fame, the WWE Hall of Famer is celebrating with his 17th full-length album.