
Berner is a 41 year old rapper, songwriter & entrepreneur from San Francisco, California who began battle rapping in high school. Following his 2007 debut mixtape Dirty Sneakers…Plenty Ways to Get It, he would go on to drop 15 LPs along with a couple more mixtapes & a couple EPs in addition to the plethora of collaborative projects he has with numerous artists. Ahead of the Cookies cannabis brand’s 10-year anniversary however, Berner’s coming off The Farmer’s Market for his 16th album.
“Sweat” is this slick west coast trap opener flexing that he got big money whereas “Remember” moves on from there working in some sampling to talk about the memory he has remembering way things were before the cash flow. “Hard to Spend” gets on the psychedelic trap tip admitting that the dirty money getting more difficult to blow as time goes on just before “Heavy” featuring Mozzy & Peysoh gives off a Detroit trap vibe describing shit as sketchy
As for “Power”, we have Berner calmingly talking about being attracted to the titular feeling into “Callin’” featuring Moneybagg Yo & Ty$ brings the trio together so all 3 of them can ball with money on the mind. “Who Gon’ Love You?” featuring Larry June offers a cloudier flare to the table asking that exact question when it goes dry while “Lots of Green” featuring B-Real, Devin the Dude & Wiz Khalifa finds the quartet expressing their love for weed.
“Fried” featuring De’Migo has cool sampling techniques throughout pulling from soul & jazz music knowing that both of them will be fine as long as they wake up in the morning, but then “Easy” turns the jazz rap influences way higher talking about breaking the bank. “The Source” featuring Ghostface Killah, Killer Mike & Raekwon is a standout for me since every single one of them floated over a chipmunk soul beat while “The Smoke” featuring Too $hort produced by Ant Banks finds both of them assuring not to worry over where they going.
Galaxy! & Zakee both join Berner for “Ruthless” reminding that they’ve been shining while “Possible” talks jumping obstacles in 2024 doing the impossible. “Litigation” featuring Cozmo gets stuck between fake smiles & legal proceedings while the title track featuring Chevy Woods & Cozmo homages labor union leader Jimmy Hoffa who disappeared almost 50 years ago. “Keep Pushin’” passionately gets his message across & the closer “Amazing” sends it all off smoking the pain away.
Hoffa as a sequel to Gotti recaptures everything that made its predecessor stand out in his discography & makes it a completely different listening experience altogether. The production offers a wide range of palates from trap to cloud rap, Detroit trap, psychedelia, chipmunk soul & jazz rap for the Cookies founder to tackle themes of organized crime joined by guest performances that’re either outstanding or tiresome.
Score: 3.5/5
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