Tag: HYBE Corporation

BTS – “Arirang” review

BTS is a boy band from Seoul, South Korea consisting of RM, Suga, J-Hope, Jin, Jung Kook, V & Jimin. Their full-length debut Dark & Wild under Bighit Music & the HYBE Corporation was moderately received although Wake Up & Youth both proved to be less favorable, bouncing back with Wings & dividing audiences again by dropping Face Yourself a couple years later. Love Yourself: Tear as well as Map of the Soul: 7 & BE would continue to polarize the musical spectrum, reuniting following the completion of their military service for their 9th album.

“Body to Body” gets things going with this k-pop/pop rap intro expressing the lustful desires towards their romantic interests whereas “Hooligan” talks about acting a fool again & wanting everyone to watch these beat go crazy. “Aliens” fuses trap with the k-pop & pop rap sounds thanks to Mike WiLL Made-It confidently assuring the world that this’ll be one of the biggest jams of the year just before “FYA” produced by Diplo & Flume sings about a woman willing to dance on fire.

Pluss & Mike WiLL run it back with BTS on “2.0” pulling inspiration from trap once again so they can remind everyone of how they do but after the “#29” interlude, “Swim” sings to their lovers about spending their lives watching them & how they’d only want to be beside them. Tame Impala gives “Merry Go Round” a bit a synthpop vibe realizing their lives are broken rollercoasters only they themselves can blame for it while “Normal” sings about what they would like to consider the usual

“Like Animals” continues the 2nd half of Arirang with this atmospheric pop ballad assuring the love of their lives to eat this life until their hearts are full while “they don’t know ‘bout us” combines elements of trap along with pop rap & k-pop singing about people not knowing shit regarding them. After asking “1 More Night” to stay with their partners, “Please” makes it clear to them that they’ll take another step closer when the world falls apart & the final song preceding the “Armyrang” outro ends by singing about following their loved ones “Into the Sun”

It was funny to see the “Dynamite” music video being included during season 10 of MTV’s hit series Beavis & Butt-head on Paramount+ preceding their move to Comedy Central, but I’ve never considered myself a fan of BTS’ music outside of that & Arirang achieves the expectations of becoming the most enjoyably consisting LP they’ve ever made. Their k-pop style secondarily explores the sounds of pop rap, alt-pop, trap, synthpop, pop, experimental hip hop & contemporary R&B for a reunion that offers a glimpse of new perspectives.

Score: 3.5/5

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Jermaine Dupri – “Magic City” review

Jermaine Dupri is 53 year old songwriter, producer, rapper, DJ, entrepreneur & music executive from Atlanta, Georgia notable for founding So So Def Recordings mentoring the likes of Kris Kross & Da Brat. He also released his full-length debut Life in 1472 in the summer of ‘98 & later Instructions on Devil’s Night 2001, both under a distraction deal with Columbia Records at the time. Neither of which were received favorably, but is returning now that So So Def signed a new distribution deal with the HYBE Corporation for his 3rd studio LP. Not only his first in a quarter of a century, but also over 3 & a half years after introducing former 2-time WWE Women’s Tag Team Champion Jade Cargill during her reign as inaugural AEW tbs Champion.

“Tryna Beat the Thrill” by Skooly starts JD’s comeback with a rich trap instrumental representing Atlanta & after the “Conversation with Big Meech” skit, “This or That” by the late Rich Homie Quan has to be one of the best songs of his career from his bittersweetly catchy performances to the infectious beat. “She’s a Freak” by Bow Wow & Travis Porter talks about their preference in women while “Magic Money City” by Bankroll N!, BunnaB, J Money & Sean P East shouts out the ATL strip club the album is named after.

Cee-Lo Green’s appearance on “Atlanna” gives off a trap soul vibe that I really enjoy to it propping up the city that he, the Goodie Mob & the rest of the Dungeon Family hail from leading into “Ass Shake” by Ludacris & Quavo sampling “Mercy” by Big Sean, Pusha T, Ye formerly known as Kanye West & 2 Chainz for another club anthem. “Pussy Got Me” by Akeem Ali, T.I. & Young Dro co-produced by BoogzDaBeast & FNZ blends soul & trap to get sexual while “Get It” by Rocko talks about letting in those who stay paid.

“Turn Around” by T.I., Young Dro, 2 Chainz and 8Ball & MJG was an outstanding choice of a single from the dirty south instrumental to the killer verses from all 5 performers while “I Wanna” by K CAMP & YFN Lucci doesn’t really captivate me the same way many other tracks do despite the glamorous beat. “More Than Me” by Belly Gang Kushington & Swavay throws it back to the snap era almost 2 decades ago while “Married to the Game” by Killer Mike & Jagged Edge meshes pop rap & R&B well.

Hollywood YC, Lil Scrappy & Skooly all team up on “The Kids from the Neighborhood” to talk about knocking on doors for the purposes of shopping people & stopping them while “We da Shit” by Lil Jon, Pastor Troy & Princess of the Crime Mob finishes our tour of Magic City with the trio throwing it back to when crunk was all over the airwaves in the early/mid 2000s hyping themselves up thematically with some simplistic keyboard melodies all over the instrumental.

Not too much of a fan of either Life in 1472 or Instructions as full-lengths outside a handful of songs from each of them, but Magic City switches it up entirely by focusing more on Jermaine Dupri’s production talents & that works out greatly in the long-run of his comeback. Recruiting a bunch of Atlanta artists, the So So Def founder’s beats here rival Metro Boomin’s on A Futuristic Summa with the exception of this being a love letter to the 770’s most famous strip club as opposed to the futuristic swag era in general.

Score: 3.5/5

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