Tag: iam3hard

iam3hard – “World War III” review

Here we have the 4th studio LP from Atlanta, Georgia rapper iam3hard. Coming up in 2023 off his first couple of extended plays Down 2 Win & The Bandlab Beast, his 3rd EP Dissimilar Prevalence produced by Whyceg succeeding his full-length debut The Bandlab Bandit has become his most celebrated work & the sophomore effort WDF 3HARD followed a couple months later. Before I Sign & Willing to Die For both resulted in 3hard signing to Cegular Records, making his debut for the Sony Music imprint with 3x Harder & has been prepping for World War 3.

“Bearcoat” produced by Goxan starts off with an dark plugg opener talking about hanging out the window with a suppressed firearm whereas “Black Glock” hooks up a bell-heavy plugg instrumental from Whyceg painting imagery of the gangsta lifestyle running up carrying that specific type of gun on him. “Meds Works” takes a cloudier trap approach thanks to SOULJASPIRITS talking about Cegular doing fuckboys badly while “TSR” boasts of him spearheading the way for artists to get signed.

Nearing the end of the 1st half, “Ford Focus” incorporates some strings & 808s boasting the kind of whip he’s getting head inside of just before Trgc goes for a terror plugg vibe talking about never spinning the music of a rat whose mixtape isn’t selling very well. “Micro Jackson” finishes the 2nd quarter flexing that he & the rest of the squad gotta stay classy when pulling up to the clubs while “The Service” shifts towards a dark plugg sound talking about him still servin’ his housing projects.

“Wet Em decently gives off a more traditional plugg atmosphere continuing to hit listeners with more gangsta rap lyricism, but “What” felt like a better attempt at it despite its 96 second brevity. “Bob the Builder” gets referenced almost a couple months after J.I.D said he’d put a bullet in the general contractor while “Southlake” featuring 2sdxrt3all recaptures the synergies of their collab EP Burn the Booth Down.

The song “On Gangy” winds down World War 3’s final minutes hopping over a plugg instrumental talking about really having it out the pavement while “Shrek & Donkey” wraps things up talking about being more pissed off than the titular character of the Comcast Corporation subsidiary NBCUniversal division DreamWorks Animation’s flagship franchise & his best friend ahead of the upcoming 5th installment set to hit theaters in the summer of 2027.

3x Harder marked a huge improvement in quality compared to iam3hard’s earlier material & not only has he already outdone himself, there’s a pretty good chance World War 3 will be coming in conversations regarding 3hard’s greatest material much like it’s predecessor joining both Babystaydown & Pradabagshawty in further establishing Cegular Records to be a prominent plugg label. The plugg, dark plugg, terror plugg, cloud rap & trap production feels unparalleled compared to the last album & the same can be said regarding the Atlanta artist’s gangsta-lenient themes.

Score: 4/5

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iam3hard – “3x Harder” review

This is the 3rd full-length LP from Atlanta, Georgia rapper iam3hard. Coming up in 2023 off his first couple of extended plays Down 2 Win & The Bandlab Beast, his 3rd EP Dissimilar Prevalence produced by Whyceg succeeding his full-length debut The Bandlab Bandit has become his most celebrated work & the sophomore effort WDF 3HARD followed a couple months later. Before I Sign & Willing to Die For both resulted in 3hard signing to Cegular Records, making his debut for the Sony Music imprint by going 3x Harder.

“Limo Tint” made for a decent intro talking about always making hits whenever he pops out of the penthouse whereas “Hit Hard” produced by SOULJASPIRITS & Whyceg explaining his preference for using Russian Cream Backwoods rolling papers. “Quit My Job” talks about putting bullets in the houses of anybody speaking ill of his crew just before the plugg-influenced “Slave Whippin’” flexes his cheese & he ain’t referring to the kind used to make fettuccine.

Instrumentally, things take a cloudier turn during “Purple Kool Aid” talking about knocking the toupee off Trump’s head and stilling lean in front of his niece & nephew while “Save da Trench” dark off a dark plugg vibe confessing he signed his deal in the middle of the streets. “Goku” talks about doing a muhfucka like the ドラゴンボール protagonist himself leading into “All Hats” cautioning of him flattening those who try him.

“Chowder” featuring 2sdxrt3all references the main character of the Discovery Global owned Cartoon Network series of the same name in regards to the color of the drank in their cups while “We Dem Ones” talks about his squad being the chosen few & smashing someone who ain’t paying dues. “Glockstar” talks about possibly going out getting chased by the cops like a NASCAR race while “Gnarly” suggests being so real that he has a heart made of emeralds.

The song “2025” starts off 3x Harder’s final moments with a nocturnal plugg beat talking about having the block on lockdown barring anybody from trying to buy it off him while “On Rocks” warns those wanting to run up on his squad that they carry Glocks beside them & will put ‘em 6 feet in the ground if they test ‘em. “Fear God” finishes up 3hard’s debut for Cegular by talking about he ain’t scared of anything unless it’s the higher power above, cherishing the smaller things lately.

Until this point, I’ve considered Dissimilar Prevalence to be the dare plugg gangsta rapper’s most prominent entry of iam3hard’s entire discography & his Cegular Records debut 3x Harder hits a lot heavier than everything else I’ve heard from him previously. The production mostly handled by Whyceg & SOULJASPIRITS feels like a major upgrade compared to 3hard’s earlier albums, the latter of whom makes himself comfortable besides Babystaydown & Pradabagshawty in shaping the local plugg label into something special.

Score: 4/5

Keep up with @legendswill_never_die on Instagram & @LegendsllLiveOn on Twitter for the best music reviews weekly!