Justin Bieber – “Swag II” review

London, Ontario, Canada singer/songwriter Justin Bieber returning for his 8th LP. Signing to Island Records during my time in middle school to put out My Worlds & Under the Mistletoe only to fulfill his obligations with them on Believe & Journals. He has since been on Def Jam Recordings for the past decade & Purpose marked a divisive debut for the label, although ChangesJustice was equally as bad as a great deal of his Island output. Swag coincided with Clipse’s comeback Let God Sort ‘Em Out couple months ago & a sequel has surprisingly arrived over 2 weeks away from former 7-time WWE tag team champions Adam Copeland & Christian Cage taking on former 2-time AEW World Tag Team Champions, 6-time WWE tag team champions, ROH World Tag Team Champions & IWGPタッグ王座 FTR at All Out V.

“Speed Demon” was an upbeat pop intro singing about him feeling as if he’s only getting better with each album & “checking these chickens” whereas “Better Man” goes for an alternative R&B vibe promising his wife Hailey no bitterness when he holds her hand. “Love Song” produced by Mk.gee colorfully sings about time only getting prettier with his soulmate leading into “I Do” venting over these feelings that won’t wash away.

Meanwhile on “I Think You’re Special”, we have JB atmospherically singing about breaking all the rules with Hailey & their love being unlike any other just before “Mother in You” observes that his son Jack looks a lot like his mom over a bedroom pop instrumental. “Witchya” vents about the feeling of being stuck in place staying by his wife if she needs him while “Eye Candy” encourages his partner to enjoy the moment with him.

“Don’t Wanna” featuring Bakar has a bit of a funkier direction to the beat from Mike WiLL Made-It singing about not wanting to give any fucks while “Bad Honey” expressed Biebs’ desire of wanting to dance with Hailey & making a scene out of it simultaneously. “Need It” moodily sings about wanting his wife to let him know if she’s feeling emotional likening her to cinnamon sugar while “Oh Man” opens up regarding him & the love of his life igniting one another.

Hurricane Chris appears for a bulk of “Poppin’ My Shit” blending pop rap & trap talking about their lil’ mamas wanting to be right beside them acting exactly the way they do while “All the Way” taps in with DJ Camper to promise Justin’s wife that he won’t ever let go of her. “Petting Zoo” finds himself drunk not wanting to fight with Hailey by any means asking why they’re arguing when he never said he was wrong or right while the indie folk-influenced “Moving Fast” sings about slowing down the ride & rollin’ the windows down for her.

“Safe Space” professes JB’s desire to take all of Hailey’s pain away from her & protect her from anything while “Lyin’” kicks the funk back in a little to sing about him telling the truth when he said he loved his wife. “Dotted Line” puts a lo-fi aesthetic on the bedroom pop style taking it slow & going back to basics while “Open Up Your Heart” featuring Eddie Benjamin pleads for their partners to tell them the way they really feel.

The song “When It’s Over” pushes towards the end of Swag II getting in over his head every time they go blow for blow, which results in his words ricocheting & cutting straight through him while “Everything Hallelujah” prior to the 8 minute spoken word outro “Story of God” praises God for everything from the Sun being out to the affection he’s consistently showering Hailee with.

Swag was one of the more admirable offerings in Justin Bieber’s discography even if I still didn’t care for it & the follow-up was as equally uninteresting than the predecessor earlier this summer. The musical palette’s similar to last time from contemporary R&B to bedroom pop, pop, pop soul, alternative R&B & alt-pop expanding on the original themes of marriage & fatherhood that still doesn’t grab me the same way as Earl Sweatshirt’s new album Live Laugh Love or Dominic Fike’s recent mixtape Rocket did.

Score: 2/5

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Justin Bieber – “Swag” review

Justin Bieber is a 31 year old singer/songwriter from London, Ontario, Canada signing to Island Records during my time in middle school to put out My Worlds & Under the Mistletoe only to fulfill his obligations with them on Believe & Journals. He has since been on Def Jam Recordings for the past decade & Purposemarked a divisive debut for the label, although Changes & Justice was equally as bad as a great deal of his Island output. Coinciding with Clipse’s comeback Let God Sort ‘Em Out, his 7th album has arrived after receiving an 8 hour notice.

“All I Can Say” made for a decent synthpop intro singing about the inner turmoil in his life at the moment & trying to find some sort of solace whereas “Daisies” fuses bedroom pop & sophisti-pop courtesy of Mk.gee to count down the days he has left for him & his wife Hailey to reunite. The stripped-back “Yukon” tries to figure out what his soulmate would do if he didn’t love her including corny lines like “get a move on like U-Haul” until the atmospheric “Go Baby” sings about creating an emotional space without any sort of judgment.

Haile gets brought up again during “Things You Do” throwing out more weak bars such as “Sunday to Sunday, I’m here whеn you’re weak” leading into “Butterflies” responding to paparazzi gangin’ on him at Coachella this spring. “Way It Is” featuring Gunna was an underwhelming pop rap/synthpop crossover talking about wanting to settle down with their respective partners just before “First Place” sings about wanting to see his spouse in 1st place like “it’s a birthday”.

After the first of 3 questionable Druski skits, “Walking Away” breaks down a few different chapters in the story of his decade-long relationship with Haile while “Glory Voice” sings over a bare guitar for a minute to show off a religious side of himself. “Devotion” featuring Dijon co-produced by Daniel Caesar finds the 2 teaming up for a tribute to Justin’s son Jack stripping the sound back even further while “Dad’z Love” continues to expand on the themes of fatherhood.

“Sweet Spot” featuring Sexyy Red after another Druski skit gets together to bang out a decently sexual synthpop & pop rap duet while “405” after the final Druski skit makes a weak reference to Tom Holland’s portrayal of Spider-Man in The Walt Disney Company-owned Marvel Cinematic Universe. The title track feels like a Cash Cobain song since Justin’s only handling the chorus & it does very little for me since I prefer Cash Cobain as a producer than a rapper.

The song “Zuma House” counts down towards the last 5 minutes of the LP singing over an acoustic guitar for a mere 83 seconds asking Hailey if she would catch him if he happened to fall backwards & “Too Long” ahead of the “Forgiveness” outro feels reminiscent to those luscious new wave pop songs you would’ve heard back in the 80s letting off some steam regarding the length of time he’s had away from Haile.

Didn’t even have a review for Swag in mind for the majority of the weekend but when Biebs joined Travis Scott & Jim Jones in dissing Clipse because they “make music for bitter grown men who collect KAWS dolls & still shop at KITH & Union”, it gave me some inspiration & I’ll argue that I liked Swag less than I did Jackboys II & At the Church Steps combined. Mainly because it feels like his attempt at Mr. Morale & the Big Steppers for casuals except it stylistically focuses around contemporary R&B, pop, pop soul, alternative R&B, bedroom pop, sophisti-pop, neo-psychedelia, synthpop, pop rap & gospel

Score: 2/5

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