
Indiana emcee Freddie Gibbs returning after Halloween for his 5th LP. Coming up in 2004 with his debut mixtape Full Metal Jackit. he would then sign to Interscope Records for a brief period of time until he left without dropping an album with them. This was made up for with the mixtapes The Miseducation of Freddie Gibbs & Str8 Killa No Filla, which would catch the attention of Jeezy & land Freddie a contract with CTE World in 2011. However, Gibbs eventually left CTE the following year after releasing the tapes Cold Day in Hell & B.F.K. (BabyFace Killa). In 2013, he decided to form his own label E$GN Records & finally dropped the full-length album E.$.G.N. (Evil $eeds Grow Naturally). He & iconic Oxnard producer Madlib would drop their MadGibbs debut Piñata the year after that, which is EASILY one of the greatest hip hop albums of the previous decade. Gibbs continued to grow his profile after that with Shadow of a Doubt, You Only Live 2wice, Freddie, the Curren$y collab EP Fetti & who can forget MadGibbs’ sophomore effort Bandana or Alfredo produced by The Alchemist? E$GN signed a new distribution deal with Warner Records in tandem with $oul $old $eparately to positive reception & returning to that You Only Live 2wice essence on You Only Die 1nce.
“Status” is this drumless intro talking about currently being at the throne of the rap game whereas “Cosmo” works in these exuberant ass piano chords continuing to win as long as everyone else keeps singin’. “Wolverine” produced by 454 stays in the castle since the streets ain’t worth the hassle hookin’ up some layering & background vocals, but then the soulful trap crossover “Brick Fees” gets in his hustler bag.
Moving on from there, “Rabbit Island” discusses life being exactly what you make of it over this calming & crisp instrumental while “It’s Your Anniversary” offers a west coast flare likening his MCing abilities to that of a crack attack. After the “Nobody Like You” interlude, “30 Girlfriends (Yeah Yeah)” shifts into a lush trap direction refusing to let anyone make a move on him just before the highlight “Steel Doors” that BNYX of Working on Dying laced seals his legacy.
“Walk It Off” starts the final leg of You Only Die 1nce on the symphonic trap tip courtesy of 454 pointing out how everyone wants to see us against each other while the chilled out “Ruthless” thanks to Freddie’s manager Lambo interestingly talks about maintaining the titular mentality. “Origami” finds BNYX excellently dabbling with boom bap so Gibbs can try to get paid & “On the Set” gives his flowers to the late Rich Homie Quan.
Coming off one of the best verses of his entire career on “Back to Me” off ¥$’ debut album Vultures at the beginning of the year, You Only Die 1nce proves quite the treat for devotees for his razor-sharp raps. The production ranges from boom bap to drumless, jazz rap & trap holding off on having any guests join him, giving himself further room for the Freddie Kane persona’s return now that he’s off Warner.
Score: 3.5/5
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