Reuben Vincent – “Welcome Home” review

Here is the highly anticipated 3rd album from Charlotte, North Carolina emcee Reuben Vincent. Emerging under the original moniker Esau, his debut tape IDOL.escent would catch the attention of 9th Wonder & would sign Reuben to Jamla Records in 2016. His debut album Myers Park would be released the next fall followed by the previous EP Boy Meets World, the latter of which resulted in Roc Nation Records handling distribution for Reuben’s future output much like fellow Jamla signee Rapsody beginning with the sophomore effort Love is War almost 3 years ago continuing to elevate his popularity. General Admission was ok in comparison, coming off the well received Hit Me When You Get Here earlier this spring to finally drop Welcome Home.

“Homecoming” promises over a slick boom bap instrumental that the blood, sweat & tears he puts into his music won’t be in vein whereas “Day by Day” works in a soul sample to send praises to the most high on the daily. “God’s Children” featuring Ab-Soul finds the 2 nostalgically homaging Ahmad’s hit single “Back in the Day” just before the charming “Gotta Get It” talks about getting paid.

As for “Queen City”, we have Reuben observes the excessive wannabes out nowadays in addition to dismissing the crowd who stays in his ear telling him what he can & can’t leading into the triumphantly funky “Get Up (Get Down)” talking about being here to flip the pages. “Issa Dee” takes a summery approach to the beat facing the concept of insecurity directly leading into “Anything” talking about doing whatever makes his partner happy.

“So I Pray” featuring Heather Victoria teams up for a luxurious ode to both Jamla artists’ spirituality while “Dre & Sydney” finds himself trying to figure out how this man & woman are so close yet so far sampling soul music once again. “Get It Girl” featuring Wale shows a flirtatious side to themselves over some synthesizers while “Sweet & Good” continues the theme of love over an orchestral boom bap instrumental.

Jourden Cox joins Reuben on the soulful “Just 4 Me” talking about God making their soulmates solely for them while “Cup of Love (Fools)” explains his preference of living like a country boy instead of winning awards. “I’m Good” featuring Marco+ links up for 5 & a half minutes assuring everyone concerned of them that they’re doing well while “In My Life” wraps things up with a line referring to my favorite Roy Ayers track “Searching”.

Taking it back to the foundation of Reuben Vincent’s artistry, Welcome Home represents a full-circle moment from the standpoint of 9th Wonder being the person to give him 1st chance in this game & they back to where it all began for them simultaneously elevating their artistic bond. He might’ve lost friends & family to get to where he is presently, but he gained things worth more than living in the process finally seeing the fruits after remaining focused.

Score: 4/5

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Reuben Vincent – “Hit Me When You Get Here” review

Charlotte, North Carolina emcee Reuben Vincent preluding his upcoming 3rd album by putting out his 3rd mixtape. Emerging under the original moniker Esau, his debut tape IDOL.escent would catch the attention of 9th Wonder & would sign Reuben to Jamla Records in 2016. His debut album Myers Park would be released the next fall followed by the previous EP Boy Meets World, the latter of which resulted in Roc Nation Records handling distribution for Reuben’s future output much like fellow Jamla signee Rapsody beginning with the sophomore effort Love is War almost 2 & a half years ago continuing to elevate his popularity. General Admission was ok in comparison & with the next LP set to be fully produced by 9th Wonder, they’re dropping off Hit Me When You Get Here in anticipation of it.

After the “Mama” intro, the first song “Mama’s Prayer” begins with this soulful instrumental likening himself to a pimp tryna get his cake up whereas “God’s Children” works in a crooning vocal sample taking more of a boom bap route looking back on the days before their innocence was taken from them stuck in their ignorance. “In Search Of” flips a piano to talk about going from being 13 to getting a deal while “Surfin’” gives off a chipmunk soul vibe initially thinking the picture would be perfect when it’s torn.

“The Way (You Love Me)” keeps the sample chops going addressing a romantic interest that he can’t get off his mind leading into “Let You Down” giving off a significantly jazzier approach to the beat talking about not wanting to disappoint anyone he deeply cares for. “Getting Along” featuring Foggieraw tells their lovers they do this music shit because they love it as opposed to selfishness prior to “Anything (Have!)” talking about his dream girl having whatever she wants.

As for “Good to Me”, we have Reuben over more soulful boom bap production expressing the large amount of gratitude he has currently on top of the hip hop game treating him greatly & “It’s Alright” gets back on the chipmunk soul tip to finish up Hit Me When You Get Here the way it really began talking about the familiar feeling of the world crashing down on us & God having a plan for everything.

Granted I felt that General Admission & As If Nobody’s Listening… were more average compared to Myles Park & Love is War, it shouldn’t really come off as that much of a surprise that Hit Me When You Get Here clears both of those projects & ranks as the greatest mixtape of his career. 9th Wonder’s sample-heavy production unsurprisingly doesn’t miss for anyone familiar with his general sound & Reuben fully locks in regarding his own performances.

Score: 4.5/5

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Reuben Vincent – “General Admission” review

This is the 2nd EP from Charlotte, North Carolina emcee Reuben Vincent. Emerging under the original moniker Esau, his debut mixtape IDOL.escent would catch the attention of 9th Wonder & would sign Reuben to Jamla Records in 2016. His debut album Myers Park would be released the next fall followed by the previous EP Boy Meets World, the latter of which resulted in Roc Nation Records handling distribution for Reuben’s future output much like fellow Jamla signee Rapsody beginning with the sophomore effort Love is War almost a year & a half ago continuing to elevate his popularity. But starting the 2nd quarter of 2024, he’s following it up with General Admission.

“Troops” is a dizzying trap opener talking about the block boilin’ whereas the hypnotic “Big Bank” likening his pockets being deeper than Toni Braxton feelin’ like Mike Jones simultaneously. “Fufu” brings a more playful trap vibe instrumentally to tell everyone business is business, but then “32 Flavors” hooks up a sample & hi-hats talking about his closer coming in 32 different flavors & the crew like the 36 Chambers a.k.a. the almighty Wu-Tang Clan.

Beginning the encore of the EP, the lead single “Grand Cherry” goes for a luxurious atmosphere likening the taste of revenge to exactly that although I respectfully prefer the original version over the remix featuring Chris Patrick & SWAVAY that follows “Jump” featuring Southfield, Michigan’s very own Malaya properly concluding General Admission fusing pop rap with trap & R&B talking about bringing some change if you tell ’em what you goin’ through.

It makes me happy to see Reuben getting more love as of lately & this EP much like the last album continues to find himself continually evolving from an artistic standpoint. He’s at his most introspective balancing the wordplay, awareness & bravado you have come to expect from him exploring generational trauma & triumph, self-identity, success, struggle & growth all over a gumbo palette of soulful, southern & tribal sounds.

Score: 3.5/5

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