Brand new LP & the 7th altogether from Charlotte, North Carolina recording artist BigBabyGucci. Starting almost a decade ago off his debut EP ART HOE Collection, he would continue to build a name for himself by putting out 19 more EPs as well as 6 full-lengths & his last couple tapes along the way. When U Wake Up, When You Go to Sleep, Baby 5 & the heavily alternative ANTI have all become his strongest material of the 2020s although I can’t the same for Isolation 2.5 a month after the latter. Internet Explorer was a fun redemption for himself & 5 months later, following up And When I’m Alone a couple months ago supplying a dose of Serotonin.

“The Biggest Opp” starts off with a synth-trap instrumental talking about making it to the top of an enemies list for being what they aspire of becoming whereas “Crew Love” goes for a funkier vibe asking his lover what she wants to do. “Waymo” continues to embrace a futuristic trap vibe talking about righting all of his wrongs leading into “Hate Me So Bad” taking inspiration from synth-funk a bit trying to figure why some hold resentment towards him.

Internet Money Records in-house producer Nico Baran co-produces “Molasses” getting back in his mode addressing a sweet talker who he deems to be slow just before “Pay 4 Love” atmospherically tells his lover he’s hoping they can take off together. “Upside Down” has a more playful tone to it talking about knowing what this bad bitch who came across his path needs while “Broke as Fuck” tropically boasts his chains come in all different colors similarly to a box of crayons.

“Heartbreak Hotel” kicks off the final act of Serotonin asking if it’s a problem that he likes to get high daily & whipping up a pot soon as he gets out of bed at the crack of dawn while “Fall Out” stylistically feels like a cross between Graduation and 808s & Heartbreak flexing that he’ll pull up with all the swag. “Soul Cry” finishes by continuing to take inspiration from those previously mentioned albums seeing his future in the distance whenever he goes to sleep at night.

Continuing to hold off a little longer until House of Mirrors or Soda & Syrup 2 and now Dopamine arrive, BigBabyGucci further capitalizes on the success of And When I’m Alone hitting the studio again for nearly a dozen new songs of audio Serotonin clocking at almost a half hour marking the beginning of what’s looking like a stronger year for him. The production’s a lot more synth-based than some of his recent output & maintains the hunger he had a couple months ago, complimenting the sound with fun pop rap performances.

Score: 4/5

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