G Herbo – “Lil Herb” review

Chicago, Illinois rapper & songwriter G Herbo making his Uptown Records debut with his 9th LP. Breaking out over a decade ago off his debut mixtape Welcome to Fazoland, the resulted in him earning a spot in the legendary 2016 XXL Freshman Class along with 8 full-length albums, the previous ones being the 2-disc Survivor’s Remorse & more recently Big Swerv. Almost 4 & a half years since making his Republic Records debut 25, the artist formerly known as Lil Herb had been moved over to the relaunched Uptown subsidiary so he can take it back to his origins.

“Every Night” begins with a soulful drill instrumental talking about reasonably crying nonstop when his brother passed away whereas “Reason” produced by Don Cannon made for a promising lead single flexing that he’s why people have left the block to become rich, only to return. “Longevity” finds himself feeling like no one can fuck with him although the beat doesn’t move me the same way Southside & Smatt Sertified’s on “Blitz” does, using it to show off his champion status.

We get some strings & 808s meshing with one another during “Radar” asking if anybody listening has ever lived through a nightmare leading into “Where Would I Be?” referencing No Limit Records, who whooped Cash Money Records’ asses at the Verzuz occurring at ComplexCon a couple weeks ago. “Win Again” talks about forever stickin’ to the code for a W just before “1 Chance” reaches the halfway point encouraging the world to not blow their shot.

“Emergency” featuring Wyclef Jean finds the unlikely pairing joining forces over a Turbo instrumental to talk about having bullets piercing through their hearts while “Fallen Soldiers” remembers Juice WRLD, King Von & Pop Smoke respectively. “Give It All” talks about trading the money & fame for a chance to see his brother again while “Whatever U Want” has to be one of the weaker moments of Lil Herb moderately dabbling with pop rap.

The song “Thank Me” featuring Anderson .Paak gets together over some horns sampling WWE Hall of Famer Snoop Dogg’s historic Hollywood Walk of Fame speech right when you press play feeling grateful that neither of them went broke while “Colossal” credits staying on top of business & logistics to him going hard. “Went Legit” concludes the album telling his rags-to-riches story looking back at the days when he had nothing to his successes, but the “Lil Herb Freestyle” starts the deluxe run with that “Ether” flow.

“Ran Thru” talks about making a career out of his pain while “This n That 2” boasts that he was riding around in phantoms before he even got his driver’s license & proving the world isn’t bigger than him for the last 15 years. “Hold My Hand” makes classy usage of sampling to prefer being honest of having no love towards fake shit instead of keeping it to himself & the final bonus track “No Bap” talking about being the only one paying out the bill whenever it’s due.

Needless to say: G Herbo’s last couple of projects have ranged from being average at best to uninspired at worst, so his Uptown Records debut here seemed like he would go back to what made him so popular over a decade ago & it’s exactly what he does sure enough. The production is the most Chicago drill-oriented since possibly 25, which makes up for Survivor’s Remorse & Big Swervo’s mixed-to-negative reception due to the way they both distance from that very sound & the passion of Welcome to Fazoland has been revived in a new incarnation.

Score: 3.5/5

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Coi Leray – “Coi” review

This is the sophomore full-length album from New Jersey rapper & singer Coi Leray. Growing up as the younger brother of Sosshouse Records signee Chavo & the daughter of Benzino, she began to carve a path of her own with her debut mixtape Everythingcoz along with her first 2 EPs Everythingcoz 2 & Now or Never even though they were mediocre to me personally. She then signed to Uptown Records last spring after being relaunched by Republic Records & put out her major label debut Trendsetter not too long after which had a few of her strongest tracks yet, but the bad mostly outweighed the good. But only a month after her brother dropped the final installment of the Chavo’s World trilogy, I went into Coi expecting a more personal effort obviously given the title & was hoping I’d like it more than the last album considering “Self Love” off the Spider-Man: Across the Spider-Verse soundtrack could be my favorite song of hers yet.

The opener “Bitch Girl” heavily samples “Rich Girl” by Hall & Oates so Coi can spit some average braggadocio on top of it whereas “Bops” has to easily by my favorite single that was released of the 5 that we got having more of a snap influence to it that I actually think is pretty interesting dedicating it to all her haters out there. David Guetta flipping “Pump Up the Jam” by Technotronic on “Make My Day” is kind of tacky even though I don’t mind the party-filled lyrics at all, but then “Players” is an ode to all the female hustlers sampling “The Message” by Grandmaster Flash & the Furious 5 that I’m a little 50/50 towards honestly.

“My Body” was easily the worst possible choice for a single from the tedious sample of “It’s My Party” by Lesley Gore to the half-baked songwriting & even the chorus having a cringey twist to the hook of “Pity Party” by Melanie Martinez, but then “Get Loud” co-produced by Tom Levesque of Vanguard Music Group reveals itself as a redundant successor to the Jennifer Lopez joint “Let’s Get Loud”. The quirky trap beat on “Phuck It” stands out to me although I can’t really say the same about the raunchy lyrics leading into “Spend It” featuring Saucy Santana giving off a dancier vibe talking about blowing money.

Meanwhile, “Don’t Chat Me Up” has the best feature on the album in the form of Giggs’ verse at the halfway point over a funky bass-line & hi-hats as he & Coi tell their lovers to give them exactly what they want & “On My Way” changes it up stylistically with a moody R&B ballad talking about pulling up on her mans. “Run It Up” gives off a more atmospheric approach calling herself an angel during the day & a demon at night while London on da Track cooks up the strongest instrumental of the bunch on “No Angels” featuring Lola Brooke catching licks.

“Man’s World” returns to the old school samples once again except this time “It’s a Man’s Man’s Man’s World” by the late James Brown is being flipped calling out someone for breaking her heart while the song “Black Rose” goes full-blown rap rock talking about taking this shit back. The penultimate track “Radioactive” featuring Skillibeng has a more stripped back sound to it with both of them describe a passionately strong love until “Come & Go” spaciously asks to give her flowers while she’s still here to smell them all.

Beyond that, I went into Coi hoping that she would bring the same energy that she brought onto Metro Boomin’s soundtrack debut earlier this month & came away from it liking it even less than I did than the offering she gave us over a year ago. Now that doesn’t mean I’m discrediting her talent or saying she can’t be a captivating performer. She’s proven she can that in the past. It’s that my biggest issue with her music lies within the production department.

Score: 1.5/5

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Coi Leray – “Trendsetter” review

Coi Leray is a 24 year old rapper & singer/songwriter from Hackensack, New Jersey who started making musical a decade back inspired by father Benzino. Even though I found her debut mixtape Everythingcoz along with her first 2 EPs EC2 & Now or Never to be mediocre, I was curious about her full-length debut over here given that I genuinely liked a couple of the singles she dropped within the last year.

“Hollywood Dreams” is a drumless yet euphoric opener talking about doing this music shit for her whereas “Blick Blick” comes through with a pop rap cut with God awful performances from Coi & Nicki Minaj stealing the show. I would much rather listen to that than “Aye Yai Yai” with Yung Bleu though because it’s a cringey, buttery sex ballad. “Mountains” with Fivio Foreign & Young M.A.comes through with some triumphant lyricism over a somewhat psychedelic instrumental just before G Herbo tags along for the futuristic “Thief in the Night” to play Coi’s “sneaky link”.

Meanwhile on “Overthinking”, we have H.E.R. coming into the picture over an acoustic trap beat from BNYX of Working on Dying to help Coi talk about men not listening while “Clingy” almost has a West Coast groove to it with NAV awkwardly playing Coi’s counterpart much like “Thief in the Night”. That being said, “Heartbreak Kid” works in some fresh guitar riffs getting flirtatious & “TWINNEM” almost made my worst singles of 2021 list because it’s pretty much a ripoff of “Best Friend” by Saweetie & Doja Cat. “No More Parties” with Lil Durk on the other hand impressed me with it’s piano instrumental and the topic of going on to do better things.

After the “Be Me” interlude, “Lonely Fans” has a warm feeling with the production as Coi spits off the dome for a minute & a half while “Heart in a Coffin” is a dreary breakup anthem. “Paranoid” with Polo G finds the 2 delivering a twangy trap banger addressing themes of loyalty, mistrust & fame while “Box & Papers” aggressively talks about how “what’s forgiven is never forgotten”.

“Mission Impossible” with Lil Tecca sees the pair talking about their success with Chief Keef cooking up what’s easily the best beat on the album while the song “Too Far” is a touching dedication to her homie Atkins who’s locked up. The song “Mustard’s Interlude” with A Boogie wit da Hoodie has yet another acoustic trap flare to it with them trading the mic with one another very impressively while the penultimate track “Anxiety” is a rubbery display of how 2021 was for her. “BIG PURR (PRRDD)” with Pooh Shiesty ends the album with an ass kicking drill cut.

Yeah, it’s safe to say that Trendsetter is yet another run of the mill pop rap album with slightly more misses than hits. Coi is most certainly talented & most of the features came correct, but the album just feels all over the place as a whole & a lot of the production choices are very questionable in my opinion.

Score: 2/5