Here we have the 4th studio LP from Atlanta, Georgia rapper iam3hard. Coming up in 2023 off his first couple of extended plays Down 2 Win & The Bandlab Beast, his 3rd EP Dissimilar Prevalence produced by Whyceg succeeding his full-length debut The Bandlab Bandit has become his most celebrated work & the sophomore effort WDF 3HARD followed a couple months later. Before I Sign & Willing to Die For both resulted in 3hard signing to Cegular Records, making his debut for the Sony Music imprint with 3x Harder & has been prepping for World War 3.

“Bearcoat” produced by Goxan starts off with an dark plugg opener talking about hanging out the window with a suppressed firearm whereas “Black Glock” hooks up a bell-heavy plugg instrumental from Whyceg painting imagery of the gangsta lifestyle running up carrying that specific type of gun on him. “Meds Works” takes a cloudier trap approach thanks to SOULJASPIRITS talking about Cegular doing fuckboys badly while “TSR” boasts of him spearheading the way for artists to get signed.

Nearing the end of the 1st half, “Ford Focus” incorporates some strings & 808s boasting the kind of whip he’s getting head inside of just before Trgc goes for a terror plugg vibe talking about never spinning the music of a rat whose mixtape isn’t selling very well. “Micro Jackson” finishes the 2nd quarter flexing that he & the rest of the squad gotta stay classy when pulling up to the clubs while “The Service” shifts towards a dark plugg sound talking about him still servin’ his housing projects.

“Wet Em decently gives off a more traditional plugg atmosphere continuing to hit listeners with more gangsta rap lyricism, but “What” felt like a better attempt at it despite its 96 second brevity. “Bob the Builder” gets referenced almost a couple months after J.I.D said he’d put a bullet in the general contractor while “Southlake” featuring 2sdxrt3all recaptures the synergies of their collab EP Burn the Booth Down.

The song “On Gangy” winds down World War 3’s final minutes hopping over a plugg instrumental talking about really having it out the pavement while “Shrek & Donkey” wraps things up talking about being more pissed off than the titular character of the Comcast Corporation subsidiary NBCUniversal division DreamWorks Animation’s flagship franchise & his best friend ahead of the upcoming 5th installment set to hit theaters in the summer of 2027.

3x Harder marked a huge improvement in quality compared to iam3hard’s earlier material & not only has he already outdone himself, there’s a pretty good chance World War 3 will be coming in conversations regarding 3hard’s greatest material much like it’s predecessor joining both Babystaydown & Pradabagshawty in further establishing Cegular Records to be a prominent plugg label. The plugg, dark plugg, terror plugg, cloud rap & trap production feels unparalleled compared to the last album & the same can be said regarding the Atlanta artist’s gangsta-lenient themes.

Score: 4/5

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