With Top Dawg Entertainment’s ongoing Championship Tour wrapping up this weekend, it’s only right for Black Hippy member Jay Rock to deliver his highly anticipated 3rd full-length album.
The album begins with “The Bloodiest,” where he reflects about growing up in Watts an eerie beat from Boi-1da, Allen Ritter & Jake One. The next track “For What It’s Worth” talks about murdering someone as well as having sex with this woman even though he knows that she ain’t right over a smooth beat from Sounwave while the song “Knock It Off” is a warning to everyone who’s trying to be him over a laidback trap beat. However, the flow doesn’t really do anything for me on this one. The track “ES Tales” talks about going back to the projects over a sinister beat while the song “Rotation 112th” grittily talks about gang life & the trap beat on here suits it pretty while. The track “Tap Out” is of course a sex tune with a generic beat & a decent Jeremih hook while the song “OSOM” with J. Cole & SiR tells the listeners that they’re living life like he’s runnin’ out of time over a gloomy trap beat.
The track “King’s Dead” originally appeared in the Black Panther soundtrack earlier this year & I’m actually upset they kept Future’s verse on there & removed Kendrick Lamar’s. On the other hand: the song “Troopers” brags about his crew, but the Cardo production sounds vaguely similar to his instrumental on “THat Part” off of ScHoolboy Q’s last album Blank Face LP. The track “Broke+-“ is of course about money over a somber instrumental while the song “Wow” makes up for “King’s Dead” by flawlessly displaying the chemistry between Jay & Kendrick over a bouncy woodwind-infused trap beat from Hit-Boy. The title track lyrically reminds me of “Start from Scratch” by The Game over a beautiful piano instrumental & the SZA hook is very pretty. The closer “WIN” has a triumphant trap beat & I do like the delivery, but it sounds half-written & the hook is very tedious. Also as much as I love Kendrick, his constant adlibs on this joint are too much.
I already knew going into this that it was pretty much gonna be Jay Rock’s DAMN. & while it’s not bad, it could’ve been much better. He sounds a lot more energetic on here than he was on his last 2 albums & the content is mostly on par as well, but a lot of these trappy instrumentals are hit or miss with me to be quite honest.