2 Chainz is a 44 year old rapper from Atlanta, Georgia who came up as 1/2 of the duo Playaz Circle. They eventually signed to Disturbing tha Peace Records & Def Jam Recordings in the 2000s releasing only 2 albums. He eventually ventured off into a solo career, with the biggest standouts being Pretty Girls 👍 TRΛP MUSIC & Rap or Go to the League. Last we heard from him was a little over a year ago with So Help Me God! but after dropping 2 singles last month, Tity Boi is returning in the form of his 6th full-length outing.
“Bet It Back” starts off the whole album with a rubbery bass-line & a sputtering sample talking about working hard to be well made whereas “Pop Music” with Moneybagg Yo & BeatKing comes off as a boring strip club anthem. “Kingpen Ghostwriter” picks things back up as Lil Baby tags along over a symphonic Buddah Bless instrumental talking about money coming in a hurry leading into “Outstanding”, which has a high spirited Hit-Boy beat & lyrics paying tribute to his lifestyle.
Meanwhile on “Neighbors Know My Name”, we have 2 Chainz bastardizing the classic D4L joint “Laffy Taffy” for 2 minutes just before 42 Dugg comes into the picture for “$1M Worth of Game” to talk about how shit can’t change them accompanied by a mediocre Lil Ju instrumental. “Free B.G.” takes a more wavier route with the help of Mannie Fresh obviously calling for the former Hot Boy$ member of the same name to come home, but then “10 Bracelets” has a more feel good tone to it as he & YoungBoy Never Broke Again get materialistic.
“Lost Kings” with Lil Durk has some woozy synthesizers throughout pondering how they’re supposed to breathe if all people do is kill & fight while the song “Caymans” with Swae Lee goes into a more stripped back direction talking about taking care of you & yours if you got something that people wanna see or be a part of. The penultimate track “Vlad TV” with Major Myjah, Stove God Cooks & Symba finds the trio over a funky ass beat calling out the interview platform for being the feds & “If You Want Me To” just seems like an awkward send-off to the album trying to get seductive.
Coming from someone who’s enjoyed his last 3 albums, I feel like Dope Don’t Sell Itself is slightly above average in comparison & could’ve been a tad bit better. 2 Chainz’ lyricism is absolutely not the problem at all because he’s the been the best he’s ever sounded throughout the past 5 years. The main problems I have with this album are the production & the features being hit or miss.