Latto – “777” review

Latto is a 23 year old rapper from Atlanta, Georgia who won the very first season of The Rap Game & eventually turned down a deal with So So Def Recordings because it wasn’t enough money. She eventually broke through a couple summers back after signing to RCA Records & putting out her full-length debut Queen of da Souf, which I personally thought was just mid. However given her recent singles, I was definitely interested in checking out her sophomore album over here.

The title track is a 2-part opener with the first half on top of a cloudy trap instrumental from Sonny Digital with the other mixing choir vocals to reaffirm her Queen of da Souf status. 21 Savage tags along for the phonk-influenced “Wheelie” getting raunchy whereas “Big Energy” samples “Fantasy” by Mariah Carey & “Genius of Love” by Tom Tom Club encouraging listeners to believe in themselves. Childish Gambino & Lil Wayne come into the picture for the undeniably catchy “Sunshine” produced by Bongo to talk about feeling good, but then the Lil Durk-assisted “Like a Thug” goes into a more striped back direction for a lust anthem.

Meanwhile on “It’s Givin’”, we have Latto going full on Dirty South with the help of Pooh Beatz & JetsonMade for a dedication to all the boss bitches out there leading into “Stepper” having a Detroit trap quality to it getting on some Bonnie & Clyde shit even though Nardo Wick’s verse does not thing for me at all. “Trust No Bitch” basically speaks for itself on top of an aggressive beat just before “Bussdown” with Kodak Black finds the 2 for a glossy braggadocio tune produced by OG Parker. The song “Soufside” breaks down how it be where she’s from with a string-heavy backdrop while the penultimate track “Sleep Sleep” is an entrancing ballad produced by BoogzDaBeast about sleeping naked. “Real One” ends the album with a bouncy Pharrell instrumental admitting that she feels disrespected.

If you haven’t been sold on Latto yet, then I think 777 would be the most important place to start because it has me appreciating her a lot more as an artist than I did when she initially broke out. Her songwriting has gotten better with the same thing applying to the production & the feature choices are a lot more consistent than they were a little over a year back.

Score: 3.5/5

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