Jeezy is a 45 year old rapper, songwriter & actor from Atlanta, Georgia who came up in the early 2000s off his full-length debut T.U.I. (Thuggin’ Under the Influence) & the sophomore effort Come Shop wit Me. Both of which were mediocre, but his biggest breakthrough wouldn’t come until 2004 where he began a partnership with Def Jam Recordings that’s going on strong to this very day & dropped the classic Thug Motivation 101: Let’s Get It the following summer. Subsequent discography highlights would include Thug Motivation 102: The Inspiration, The Recession, Thug Motivation 103: Hustler’z Ambition, Seen It All: The Autobiography & even The Recession 2 that came out the day after his Verzuz battle against longtime rival Gucci Mane during the COVID-19 pandemic. So when Jeezy announced that he was linking back up with DJ Drama & Don Cannon for his 13th album right here, anticipation was pretty high from me.
The title track sets things off with a drumless yet triumphant instrumental from Cool & Dre as Jeezy talks about being in a billionaire’s mindset whereas “Bruh” takes a more horn-laced trap route talking about how we already know the deal. Lil Durk tags along for the boisterous “Most Hated” produced by the J.U.S.T.I.C.E. League (who did nearly half the album) to call out those who despise them prior to “Street Cred” blends some keys & hi-hats thanks to Don Cannon talking about the credibility that the Snowman has in the streets.
Meanwhile on “Kolors”, we have Jeezy returning to a more victorious sound to brag his riches to everyone that’s listening just before “MJ Jeezy” dives into cloudier territory talking about handling his business & speaking that fluent trap shit. “Plug on ‘Em” has a more vibrant tone to it boasting that he does it best leading into the lead single “I Ain’t Gon’ Hold Ya” jumps on top of a rubbery trap instrumental from Helluva reminding us of his rightful place in this culture as one of what I like to call “the big 3” trap pioneers.
42 Dugg comes into the picture for “Put the Minks Down” to deliver a ratchet summer anthem while “King’s Crown” shoots for a more ghostly aesthetic paying tribute to all the fallen soldiers who couldn’t be here with us today. “Still Havin’” weaves some synthesizers into the fold talking about living right while “Scarface” with EST. G luxuriously finds the 2 watching the titular movie with the sound off & being bosses.
Continuing from there, the vocal sample on “How Deep” was flipped very well if you ask me with Jeezy continuing to brag lyrically while “Grammy” fuses more horns & hi-hats together to talk about how he deserves the titular award at this point even though it’s the most rigged popularity contest ever. The song “My Accountant” cinematically rubs his wealth into everyone’s faces while the penultimate track “Big Sno” hooks up a high-pitched loop talking about his status. “100” though ends the album with a victory lap encouraging to stay true.
If you’re of the few heads that I know who were disappointed with The Recession 2 even though I personally thought it was his best in a while, then I think you’re gonna like Snofall just as much if not better because Jeezy went back to back with it. He & Drama pretty much return to basics in an entertaining fashion from the production being as equally consistent to the return of the Snowman persona.
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