Ottawa, Ontario, Canada rapper, songwriter & producer Night Lovell is back with his 3rd full-length LP albeit his 2nd for the $uicideboy$‘ very own G*59 Record$. Emerging in 2014 when he dropped his debut EP I’ll Be Back & then following it up 4 months later with his debut mixtape Concept Vague, heads continued to turn in 2016 off the sophomore tape Red Teenage Melody & the 2019 full-length debut Goodnight Lovell. His sophomore effort & G*59 debut Just Say You Don’t Care was a step above the album before that, but is returning by simply saying I Hope You’re Happy.
“Morrison” is a morbid trap opener produced by outby16 who did the entire project explaining that they tried to take him down with no success whereas “Who’s This Weirdo?” takes the boom bap route instrumentally talking about being back & asking exactly what the plan is. “My Day’s Ruined!” was an underwhelming choice of a single hooking up a suspenseful loop with some hi-hats dissing those who be fucking up his mood, but then “Golden Ticket” grimly talks about running ’round the fuckin’ world tryna conquer.
Meanwhile, “Sunday” goes for a dreary trap vibe melodically asking why they make him feel like it’s nowhere to go leading into “Life Sucks So We Fuck” featuring ZillaKami of prior City Morgue fame who has the best feature on the LP goes full-blown trap metal talking about how there really isn’t any better remedy when you think about it. “Peek-a-Boo” likens himself to that of a monster over some heinous piano chords & hi-hats just before “Sucks to Be You :/“ draws inspiration from the Memphis scene a bit telling y’all to pick your battles.
“Freak” featuring Freddie Dredd who’s guest appearance is a little weaker in comparison to Kami’s, but nonetheless was a ghostly trap single addressing those lookin’ like freaks tryna take their shines from them while “Eye Spy” gets in his young stunner bag keeping that occult atmosphere in the fold. “Alive Even When I Die” draws near the end of Night Lovell’s official G*59 sophomore effort by telling guys a story ’bout his life over a psychedelic guitar riff & hi-hats. Finally, the closer “Cold Shoulder” ties up the LP by professing that he doesn’t wanna live this life over a woozy beat.
Just Say You Don’t Care was a considerable step-up from Goodnight Lovell, but he really takes his elevation to a whole new level by going above & beyond on I Hope You’re Happy. outby16’s production expands KLNV’s cloudy trap sound in favor of experimenting with trap metal & even boom bap. As far as Lovell’s performances go, he outdoes himself 2 & a half years ago when he was first introduced to $B’s audience & bringing in a couple features unlike last time also.
Score: 3.5/5
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