Night Lovell – “My Blood as the Ink” review

Here we have the 4th studio LP albeit his 3rd under the $uicideboy$‘ very own G*59 Record$ from Ottawa, Ontario, Canada rapper, songwriter & producer Night Lovell. Emerging in 2014 when he dropped his debut EP I’ll Be Back & then following it up 4 months later with his debut mixtape Concept Vague, heads continued to turn in 2016 off the sophomore tape Red Teenage Melody & the 2019 full-length debut Goodnight Lovell. His sophomore effort & G*59 debut Just Say You Don’t Care was a step above the album before that, coming off I Hope You’re Happy to use My Blood as the Ink for his return.

“Sick & Tired” was a simply modest 2nd & final single talking about being fed up with people acting like they fuck with him when they really don’t amongst other issues like haters waiting for him to fold whereas “This Ain’t K-Pop” bombastically claps back at the artists who weren’t build for this shit. “Stranger” goes for a murkier trap vibe instrumentally talking about a solid muhfucka being hard to come by until explaining he sheds a “Gangsta Tear” every time he looks at the mirror.

We have Lovell over another dark trap beat during “Pawn Shop” talking about turning fuckboys into ghosts & people tryna take his spot just before the slower “Cigarette” admits there have been several times he’s considered callin’ it quits from music. “Fight Night at Gitanes” kicks off the 2nd half frighteningly talking about waking up every day to a whole different side of himself while “Bleed” discusses being trained to kill over a cloudier instrumental.

“Flip the Switch” nears closer towards the conclusion of My Blood as the Ink talking about people not understanding what he’s been through & exactly what it does to him but the “Message to You” skit, “Piñata” further embraces the trillwave aesthetics confessing he’s been learning to better himself in addition to life occasionally having it’s duller moments. “Run” wraps it all up with a cloudy trap lead single talking about having no time to focus on his own life.

I Hope You’re Happy was more positively received than Just Say You Don’t Care despite my personally appreciating it for the G*59 debut it was, but I feel like My Blood as the Ink could be Night Lovell’s weakest offering since joining the label. His songwriting & performances are there except I find the production largely uninteresting. If he hunkered down with someone like $crim or Dynox & even Chetta, then I believe he could make some of the most important music of his decade-plus career.

Score: 3/5

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Night Lovell – “I Hope You’re Happy” review

Ottawa, Ontario, Canada rapper, songwriter & producer Night Lovell is back with his 3rd full-length LP albeit his 2nd for the $uicideboy$‘ very own G*59 Record$. Emerging in 2014 when he dropped his debut EP I’ll Be Back & then following it up 4 months later with his debut mixtape Concept Vague, heads continued to turn in 2016 off the sophomore tape Red Teenage Melody & the 2019 full-length debut Goodnight Lovell. His sophomore effort & G*59 debut Just Say You Don’t Care was a step above the album before that, but is returning by simply saying I Hope You’re Happy.

“Morrison” is a morbid trap opener produced by outby16 who did the entire project explaining that they tried to take him down with no success whereas “Who’s This Weirdo?” takes the boom bap route instrumentally talking about being back & asking exactly what the plan is. “My Day’s Ruined!” was an underwhelming choice of a single hooking up a suspenseful loop with some hi-hats dissing those who be fucking up his mood, but then “Golden Ticket” grimly talks about running ’round the fuckin’ world tryna conquer.

Meanwhile, “Sunday” goes for a dreary trap vibe melodically asking why they make him feel like it’s nowhere to go leading into “Life Sucks So We Fuck” featuring ZillaKami of prior City Morgue fame who has the best feature on the LP goes full-blown trap metal talking about how there really isn’t any better remedy when you think about it. “Peek-a-Boo” likens himself to that of a monster over some heinous piano chords & hi-hats just before “Sucks to Be You :/“ draws inspiration from the Memphis scene a bit telling y’all to pick your battles.

“Freak” featuring Freddie Dredd who’s guest appearance is a little weaker in comparison to Kami’s, but nonetheless was a ghostly trap single addressing those lookin’ like freaks tryna take their shines from them while “Eye Spy” gets in his young stunner bag keeping that occult atmosphere in the fold. “Alive Even When I Die” draws near the end of Night Lovell’s official G*59 sophomore effort by telling guys a story ’bout his life over a psychedelic guitar riff & hi-hats. Finally, the closer “Cold Shoulder” ties up the LP by professing that he doesn’t wanna live this life over a woozy beat.

Just Say You Don’t Care was a considerable step-up from Goodnight Lovell, but he really takes his elevation to a whole new level by going above & beyond on I Hope You’re Happy. outby16’s production expands KLNV’s cloudy trap sound in favor of experimenting with trap metal & even boom bap. As far as Lovell’s performances go, he outdoes himself 2 & a half years ago when he was first introduced to $B’s audience & bringing in a couple features unlike last time also.

Score: 3.5/5

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Night Lovell – “Just Say You Don’t Care” review

Night Lovell is a 23 year old rapper, songwriter & producer from Ottawa, Ontario, Canada originally emerging in 2014 when he dropped his debut EP I’ll Be Back & then following it up 4 months later with his debut mixtape Concept Vague. Heads continued to turn in 2016 off the sophomore tape Red Teenage Melody & the 2019 full-length debut Goodnight Lovell, but his biggest break came just a few months ago when the $uicideboy$ signed him to their Virgin Music imprint G*59 Record$. And with his born day coming up later this month, it’s only right for Night to drop his sophomore album.

“Trying to Float” is a stellar way to kick off the album with it’s jangly trap beat as well as Night Lovell telling a story of him in the position to change everything about his life whereas the next song “Smoke Screen” is a cloud rap banger telling those to mind their business. The instrumental on “Bandage” is somewhat similar to the opener except dude goes into detail about fake people & then piano-trap infused “I Know Your Ways” serves as an expansion of this theme lyrically.

Meanwhile on “You Motherfucker”, we have Night Lovell jumping on top of a cacophonous beat to brush of those who’re envious of him before leading up to the depraving sex song “Call Me Water” & a melancholy-filled breakup anthem “Sadly I Can’t Control”. The song “10 Wishes” is a distorted description of what he would do if he had such while “Bottom Top” goes into psychedelic territory to talk about getting head.

“Puppet” has a more industrial-edge to it with lyrics detailing a woman controlling him before thinking about his life on the airy “On the Hill”. The song “Crawl” is a woozier cut about living in 2029 & then the penultimate track “Counting Down the List” is a cloud rap tune about knowing this woman was a demon. To finish the album off, we have Night Lovell detailing his loneliness on the atmospheric “Alone”.

I can totally see why Ruby da Cherry & $crim took this kid under their wing because is a pretty solid album. He sticks to his typically dark sound in terms of production & the songwriting is at it’s best. Looking forward to keep watching him evolve from hereon out.

Score: 3.5/5