Here is the 5th studio LP although his 2nd for a major label from Memphis, Tennessee rapper Key Glock. Notable for being the cousin of the late Young Dolph, he signed to Paper Route Empire in 2017 after his debut mixtape Whole Lotta Errthang & has since released 4 more tapes in addition to an EP & his last 4 full-lengths. The most notable being Glockoma 2 & his previous one Glockaveli. Over a year later since making his debut for Republic Records, Project X has arrived in time for summer.
“Mannish” produced by the late Tay Keith who unexpectedly passed yesterday afternoon opens up with a cloudy trap intro talking about having too many hoes whereas “50 Hoes” flexes that he has bitches in every state over some pianos & hi-hats. “Hardknock” talks about embracing the rockstar lifestyle now that he’s been blowing up over an eerier instrumental while “Face Down” runs it back with Tay Keith again for an effective club anthem.
As for “Big 5”, we have Glock slowing the pace for a groove-heavy cut talking about standing on business every single time leading into “6AM” discusses waking up early in the morning so he can make some bread. “Dummy” acknowledges his continued success over a boisterous Tay Keith beat with co-production from Cubeatz looking to add more commas to his bank account just before “Drug Luv” talks about women being in love with drugs & guys staying bitter.
“Work It” hits us with another club anthem although I don’t think it’s better than “Face Down”, but then “Faded” ends the 1st half of Project Xexperimenting with plugg to talk about getting fucked up. “Sick” kicks off the 2nd leg flexin’ without having to go to the gym over an Honorable C.N.O.T.E. instrumental & making it clear that he ain’t nothing like these bitches while “SRT Muzik” talks about nobody being able to compete with him musically.
Tay Keith returns behind the boards once again for “Benzo” showing off this new Benz that he copped while “Cash Money” pays tribute to Mannie Fresh, who’s certainly underappreciated for architecting the titular Republic imprint’s signature sound 3 decades earlier. “Cherry on Top” talks about poppin’ his shit with confidence over a more psychedelic trap instrumental while “Loco” wasn’t that impressive of a single in my opinion.
“Go” winds down the last few moments of Project X talking about still being the same as he was prior to the fame while “Seeing Red” luxuriously becomes self-aware of needing his medication after fucking around & waking up on the wrong side of the bed. “Houston Flow” nears closer towards the end of the album showing his appreciation for the 713 & the outro “Reminiscing” couldn’t have finished off on a more introspectively reflective note.
Looking to further push himself artistically, Key Glock explores a broader range of southern hip hop styles without abandoning his trap roots & that’s what makes Project X my 2nd favorite entry in the Paper Route Empire’s flagship delegate’s whole discography. Tay Keith’s many contributions are bittersweet to hear considering his tragic death only 24 hours earlier & although I’d like to hear some guests who’re on his level lyrically, I appreciate him continuing to hold the fort down individually.
Score: 4/5
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