This is the sophomore album from New York rapper, singer, songwriter & producer Jehry Robinson. Coming up in 2016 off his self-titled mixtape then an EP the following year, his biggest breakthrough came around Christmas 2019 when he signed to Strange Music & put out his full-length debut 20/Twenty at the tail-end of that following summer. However, it looks like Jehry is already back with The Name’s Not Important & has enlisted Wyshmaster to produce the whole thing from start to finish.
“Out My Face” starts things off with Jehry & his mentor Tech N9ne telling their naysayers to leave them alone with Wyshmaster whipping up an energetic trap instrumental whereas “Scars in My Mind” is a piano ballad opening up about “we’re only holy when we hover inside”. “On Read” takes a more moodier turn airing out a woman ghosting him just before the acoustic “Everything’s on Fire” tells listeners that “you’re the only one that can be you”.
Meanwhile on “Weekend”, we get a tropical party theme leading into him & Krizz saying their lives are a mess for the bassy trap banger “Can’t Hold My Head Up”. I think “Butterflies” has to be my favorite on the whole album with it’s boom bap production & Jehry showcasing his speedy flows, but “Take Me Home” works in some beautiful keys saying he’ll change some day.
“Cancellations” with Nani Layilaa is a harmonious cut looking back on the struggle whereas “24/8” is a short boom bap ballad saying he can’t believe he’s made it this far. “Full Moon” serves as a full-blown contemporary R&B cut that isn’t too bad, but “All These Colors” with Hi-Rez is a downtrodden trap cut talking about change.
“Full View” enlists Rose the Mermaid for a keyboard/boom bap cut saying they ain’t worried about the next man while the song “Another Round” with Justina Valentine serves as a fiery strip club banger. The penultimate track “Too Much” energetically talks about doing the most & for the closer “Living Proof”, we got Jehry & Joey Cool coming together for a summery tune hoping the good days will weigh the bad ones out.
20/Twenty is a tad bit better to me, but The Name’s Not Important is a worthy follow-up. I like how it picks up where the previous album left off with Jehry once again showing that he’s one of if not the most versatile artist on Strange Music currently.
Jehry Robinson is a 32 year old rapper, singer, songwriter & producer from Long Island, New York who’s been around for quite a now dropping a self-titled mixtape in 2016 & then an EP the following year. He just signed to Strange Music this past winter & as we approach the end of summer, Jehry is dropping off his full-length debut.
The album kicks off with “Daylight”, where Jehry & Tech N9ne talk about being elites over a woozy beat from 7. The next song “Follow My Lead” with King Iso sees the 2 talking about being uncontrollable over a cavernous trap beat while the track “No Refunds” goes full-blown reggae to talk about making your time in this world count. The song “Earthquakes” vents about missing home over an tropical beat from Wyshmaster while the track “Daddy Issues” talks about being there for his niece over an acoustic instrumental.
The song “In My Feels” opens up about his inner demons over a smooth beat while the track “Reseverations” telling this person the possibility of staying with him over some more reggae production. The song “Mind Your Business” pretty much speaks for itself over a cavernous instrumental while the track “Impatient” talks about being just that over a dreary beat. The song “Gas in the Tank” talks about going up from here now that he has a record deal over an aggressive trap beat while the track “Walk Away” talks about how life’s amazing & the empowering feel of the production fits just great.
The song “Michael” is a tearjerking tribute to Jehry’s cousin of the same name who passed away of a drug overdose while the track “Closer to the Sun” is a playful summertime bop. The song “Torture” talks about feeling like he’s underwater over an infectiously rhythmic instrumental while the track “Ego” talks about remaining humble over a tropical instrumental. The song “Ritual” with Joey Cool sees the 2 talking about spreading love over a triumphant beat while the track “Lights” is a touching ballad that seems to be written towards Jehry’s incredible manager/wife Tara Ennis.
The song “Backburner” talks about how he’s falling into place over a jazzy instrumental while the track “Disagree” with Cozzy Sutra sees the 2 telling their significant others that they both have their own issues over a boom bap beat with a piano-loop. The closer “Foresight” talks about how everyone’s messing with him now due to his new record deal over some plinky pianos & then there’s the bonus cut “Say Less”, where Jehry links up with Justina Valentine of Wild’n Out fame to clap back at their nonbelievers over a bouncy beat that has a bit of a modern West Coast feel to it.
Strange Music has been staying consistent for several years now whether it be their signings or constantly working on new projects & Jehry Robinson is definitely a good fit for the label. This album really does a good job at giving listeners a deeper look into his personality along with displaying how versatile he can be.