Jehry Robinson – “The Name’s Not Important” review

This is the sophomore album from New York rapper, singer, songwriter & producer Jehry Robinson. Coming up in 2016 off his self-titled mixtape then an EP the following year, his biggest breakthrough came around Christmas 2019 when he signed to Strange Music & put out his full-length debut 20/Twenty at the tail-end of that following summer. However, it looks like Jehry is already back with The Name’s Not Important & has enlisted Wyshmaster to produce the whole thing from start to finish.

“Out My Face” starts things off with Jehry & his mentor Tech N9ne telling their naysayers to leave them alone with Wyshmaster whipping up an energetic trap instrumental whereas “Scars in My Mind” is a piano ballad opening up about “we’re only holy when we hover inside”. “On Read” takes a more moodier turn airing out a woman ghosting him just before the acoustic “Everything’s on Fire” tells listeners that “you’re the only one that can be you”.

Meanwhile on “Weekend”, we get a tropical party theme leading into him & Krizz saying their lives are a mess for the bassy trap banger “Can’t Hold My Head Up”. I think “Butterflies” has to be my favorite on the whole album with it’s boom bap production & Jehry showcasing his speedy flows, but “Take Me Home” works in some beautiful keys saying he’ll change some day.

“Cancellations” with Nani Layilaa is a harmonious cut looking back on the struggle whereas “24/8” is a short boom bap ballad saying he can’t believe he’s made it this far. “Full Moon” serves as a full-blown contemporary R&B cut that isn’t too bad, but “All These Colors” with Hi-Rez is a downtrodden trap cut talking about change.

“Full View” enlists Rose the Mermaid for a keyboard/boom bap cut saying they ain’t worried about the next man while the song “Another Round” with Justina Valentine serves as a fiery strip club banger. The penultimate track “Too Much” energetically talks about doing the most & for the closer “Living Proof”, we got Jehry & Joey Cool coming together for a summery tune hoping the good days will weigh the bad ones out.

20/Twenty is a tad bit better to me, but The Name’s Not Important is a worthy follow-up. I like how it picks up where the previous album left off with Jehry once again showing that he’s one of if not the most versatile artist on Strange Music currently.

Score: 3.5/5

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