1017 Worldwide is a record label founded in 2009 by trap pioneer Gucci Mane after his departure from Mizay Entertainment. They’ve housed a revolving door of artists ranging from Waka Flocka Flame to Asian Doll during it’s first decade, but regained momentum last year after revamping itself along with putting out it’s first 2 compilations So Icy Summer & So Icy Gang last year showcasing their brand new roster of young talent. Most notably Pooh Shiesty, who earned a spot in this year’s XXL Freshman Class over the summer. But now with 3 new signees coming into the picture, it’s only right for Wop & the rest of the 1017 family to come together for their 3rd showcase comp.
“Poppin’” by BigWalkDog & Gucci starts the comp off with some keyboards & hi-hats to show off their charisma whereas “Sno Cone” by BiC Fizzle & Gucci has a more symphonic sound with the help of Tay Keith talking about how cold they are. BigWalkDog returns alongside Bankroll Freddie to detail the “Trap Life” over an instrumental kin to the opener, but then BiC & Wop return alongside Cootie on “TrapMania” to reaffirm their big dog status despite the nondescript beat.
Meanwhile on “Rolling Loud”, we have Hotboy Wes alongside Big Scarr & BigWalkDog over some more piano trap shit using the title as a few clever metaphors just before “Whole Lotta Ice” by BigWalkDog, Lil Baby & Pooh Shiesty of course lavishly details the chains they got. Big Scarr gets his own solo joint with “From da South” grimly detailing life in Atlanta leading into the [Honorable C.N.O.T.E.]-produced “Trap God”, where Gucci rightfully proclaims himself as such alongside BigWalkDog.
“Free Smoke” by Big Scarr & Hotboy Wes finds 2 heinously detailing how they living while the guitar-driven BiC Fizzle solo cut “Mo Money” speaks on the increasing problems them dollar bills bring. “Free Foo” by Foogiano works in a bassy instrumental talking about doing better & the BigWalkDog solo joint “So Icy” incorporated some strings paying homage to the squad.
I feel like everything about “On God” is a bit of a rehash of “TrapMania” down to how it’s structured, but “My Lil Dance” by Gucci & Hotboy Wes energetically details the latter’s past with his mentor talking about getting him right. Sure enough, Wes gets his own solo song with “Slide” spitting that gangsta shit while the penultimate track “Freestyle” by Big Scarr & Gucci feels like some off-the-cuff shit despite it’s flute-heavy beat. “Never Trust a Soul” by Enchanting, Foogiano & Gucci ends the comp by living up to it’s title concept-wise even though there’s not much to the instrumental.
It’s been made pretty clear that label compilations like this can be either hit or miss & as much as I really admire the camaraderie between everyone on 1017, I’m kinda torn by So Icy Boyz. I genuinely think there is potential with the signees, but the production is very generic even by Gucci’s standards.