Night Lovell – “Just Say You Don’t Care” review

Night Lovell is a 23 year old rapper, songwriter & producer from Ottawa, Canada originally emerging in 2014 when he dropped his debut EP I’ll Be Back & then following it up 4 months later with his debut mixtape Concept Vague. Heads continued to turn in 2016 off the sophomore tape Red Teenage Melody & the 2019 full-length debut Goodnight Lovell, but his biggest break came just a few months ago when the $uicideboy$ signed him to their Virgin Music imprint G*59 Record$. And with his born day coming up later this month, it’s only right for Night to drop his sophomore album.

“Trying to Float” is a stellar way to kick off the album with it’s jangly trap beat as well as Night Lovell telling a story of him in the position to change everything about his life whereas the next song “Smoke Screen” is a cloud rap banger telling those to mind their business. The instrumental on “Bandage” is somewhat similar to the opener except dude goes into detail about fake people & then piano-trap infused “I Know Your Ways” serves as an expansion of this theme lyrically.

Meanwhile on “You Motherfucker”, we have Night Lovell jumping on top of a cacophonous beat to brush of those who’re envious of him before leading up to the depraving sex song “Call Me Water” & a melancholy-filled breakup anthem “Sadly I Can’t Control”. The song “10 Wishes” is a distorted description of what he would do if he had such while “Bottom Top” goes into psychedelic territory to talk about getting head.

“Puppet” has a more industrial-edge to it with lyrics detailing a woman controlling him before thinking about his life on the airy “On the Hill”. The song “Crawl” is a woozier cut about living in 2029 & then the penultimate track “Counting Down the List” is a cloud rap tune about knowing this woman was a demon. To finish the album off, we have Night Lovell detailing his loneliness on the atmospheric “Alone”.

I can totally see why Ruby da Cherry & $crim took this kid under their wing because is a pretty solid album. He sticks to his typically dark sound in terms of production & the songwriting is at it’s best. Looking forward to keep watching him evolve from hereon out.

Score: 3.5/5

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