Here we have the 4th studio LP albeit his 3rd under the $uicideboy$‘ very own G*59 Record$ from Ottawa, Ontario, Canada rapper, songwriter & producer Night Lovell. Emerging in 2014 when he dropped his debut EP I’ll Be Back & then following it up 4 months later with his debut mixtape Concept Vague, heads continued to turn in 2016 off the sophomore tape Red Teenage Melody & the 2019 full-length debut Goodnight Lovell. His sophomore effort & G*59 debut Just Say You Don’t Care was a step above the album before that, coming off I Hope You’re Happy to use My Blood as the Ink for his return.
“Sick & Tired” was a simply modest 2nd & final single talking about being fed up with people acting like they fuck with him when they really don’t amongst other issues like haters waiting for him to fold whereas “This Ain’t K-Pop” bombastically claps back at the artists who weren’t build for this shit. “Stranger” goes for a murkier trap vibe instrumentally talking about a solid muhfucka being hard to come by until explaining he sheds a “Gangsta Tear” every time he looks at the mirror.
We have Lovell over another dark trap beat during “Pawn Shop” talking about turning fuckboys into ghosts & people tryna take his spot just before the slower “Cigarette” admits there have been several times he’s considered callin’ it quits from music. “Fight Night at Gitanes” kicks off the 2nd half frighteningly talking about waking up every day to a whole different side of himself while “Bleed” discusses being trained to kill over a cloudier instrumental.
“Flip the Switch” nears closer towards the conclusion of My Blood as the Ink talking about people not understanding what he’s been through & exactly what it does to him but the “Message to You” skit, “Piñata” further embraces the trillwave aesthetics confessing he’s been learning to better himself in addition to life occasionally having it’s duller moments. “Run” wraps it all up with a cloudy trap lead single talking about having no time to focus on his own life.
I Hope You’re Happy was more positively received than Just Say You Don’t Care despite my personally appreciating it for the G*59 debut it was, but I feel like My Blood as the Ink could be Night Lovell’s weakest offering since joining the label. His songwriting & performances are there except I find the production largely uninteresting. If he hunkered down with someone like $crim or Dynox & even Chetta, then I believe he could make some of the most important music of his decade-plus career.
Score: 3/5
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