Juicy J is a 45 year old rapper & producer from Memphis, Tennessee most notable for being a founding member of the seminal Three 6 Mafia. He’s also had the most successful solo career out of everyone in the Mafia, releasing 4 full-lengths & a handful of mixtapes. But after being released from Taylor Gang Entertainment/Columbia Records & starting up his own E1 Music imprint Trippy Music earlier this year, Juicy is celebrating by dropping his 5th full-length album.
Things start off with “BEST GROUP”, where Juicy claims Three 6 as the greatest hip hop group of all-time over a sinister trap beat. The next song “GAH DAMN HIGH” with Wiz Khalifa is an off the wall weed-smoking anthem as one would expect while the track “SPEND IT” with Lil Baby & 2 Chainz finds the trio talking about their wealth over a piano inflicted-beat. The song “PO UP” with A$AP Rocky sees the 2 paying tribute to all the celebrities we’ve lost in recent years over a supernatural-sounding instrumental while the track “KILLA” with Conway the Machine finds the 2 talking about being posted with their gangs over a maniacal trap beat.
The song “THAT’S THE WAY IT GOES” talks about how hoes gon’ be hoes over an instrumental with some keyboards & rubbery bass while the track “SHOPPING SPREE” with Young Dolph sees the 2 getting materialistic over a tense beat. The song “1995” with Logic finds the 2 talking about whippin’ through their cities over an uptempo instrumental while the track “WHAT I NEED” is a well-transitioned 2 parter about getting high.
The song “SHAWTY BAD” reunites with Logic to get raunchy over a rambunctious instrumental while the track “LOAD IT UP” with NLE Choppa sees the 2 getting braggadocious over a suspenseful trap beat. The song “SHE GON’ POP IT” with Megan Thee Stallion finds the 2 coming together for a fun, atmospheric strip club banger while the track “MEMPHIS TO LA” with Jay Rock & Project Pat sees the 3 talking about having options over some snares & keys.
The song “DATZ WHAT IT IZ” talks about how he ain’t cool with fuck boys over a grim instrumental with some hi-hats firing off like gunshots towards the end while the penultimate track “IN A MIN” gets celebratory over an exuberant beat. The closer “I CAN’T STOP” then discusses how a big booty bitch makes him feel rich & the bass on here just hits so goddamn hard!
Overall, I thought The Hustle Continues was pretty solid. I think Juicy kinda overdid it on the features but at the same time, he shows listener that he still has it all these years later on the mic & on the boards.